Product Line: Advancement Marketing Services

Alumni relations and fundraising have been turned upside down by the pandemic. Alumni are looking for career networks and informal and virtual opportunities to connect with old friends, not nostalgic on-campus experiences. Hear innovative strategies to stay relevant to alumni from Longwood University AVP Alumni & Career Services—and host of the Advancement Legends podcast—Ryan Catherwood.

Read More about How to Engage Current and Future Donors Amid a Pandemic

Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.

Read More about The alumni segment that gave at a nearly 2x greater rate at the College of Charleston

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