Product Line: Adult Learner Recruitment
How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy
We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
There are approximately 3.5 million adults who have completed some college and have a high potential in going back to earn their bachelor’s degree. Guests discuss findings from a survey of more than 1,000 of these potential “degree completers” and share how colleges can help these adults overcome their fears and return to higher education.
See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
While the COVID-19 pandemic has continued to exacerbate undergraduate enrollment declines, it presents increased opportunities for growth in graduate and online enrollment. Our white paper shares the key trends that will shape adult learner behavior and our recommendations for engaging and recruiting adult learners as the crisis continues.
As a Consultant and Principal in EAB’s Adult Learner Recruitment division, Amy is part of a team of subject matter experts that provides counsel to more than 100+ university partners to help them reach their graduate and adult learner enrollment goals.
Whether you’re vetting program ideas proposed by faculty, refreshing an existing set of degrees, or seeking new opportunities for launch, EAB Market Insights offers actionable recommendations and guidance to support continuous growth.
Use this hub to access EAB’s exploration of how COVID-19 will impact professional and adult portfolios, including labor market analyses, expert insights, blog posts, and more.
Learn why growing demand for nurses doesn’t always translate to growth in enrollments—and how you can recruit nurses despite these challenges.
Discover ways in which you can build an adaptive technology portfolio, practices for opening market-relevant programs quickly, and tips and strategies you can replicate from innovative schools that are excelling at moving with the market and providing relevant tech programs for their professional and adult education learners.
Today, there are 3.5 million “potential degree completers” in the United States, but recruiting this audience comes with a host of challenges. To inform your program development and marketing and recruitment strategies for adult students, read our white paper to learn about adult degree completers’ mindset, institutional preferences, and enrollment behaviors.