Marketing & Enrollment

Appily Advance

Cost-effective, high-quality leads for adult learners across graduate business, health care, and degree completion programs

Adult learners are notoriously challenging to find, nurture, and convert. Appily Advance uses a diversified acquisition strategy and gamified user experience to generate high-intent leads for your institution’s graduate, healthcare, and adult-serving programs.

Diversified Acquisition Strategy

Reach more right-fit students

Backed by EAB’s 12+ years of experience supporting graduate and adult programs through Adult Learner Recruitment, Appily Advance applies a deep understanding of adult student search preferences—alongside rigorous testing and analysis—to find and engage prospective students at scale. We draw from a variety of sources including consumer analytics, paid media, SEO, retargeting, and proprietary resources to identify students interested in returning to school.



Ad impressions served to adult learners per month


Click-throughs from Google Search per month and growing

Gamified User Experience

Convert general interest into marketable leads

Using a highly engaging interactive web experience, we provide students personalized career pathways or return-to-school readiness scores and then steer them to corresponding resources to support program discovery. We deploy a gamified approach that disarms students from their aversion to marketing and fuels higher response rates.

Engage prospects through “mini-games”

Support student career and program discovery

Provide students with in-demand info on return on education

Data Capture and Lead Qualification

Receive rich leads for inclusion in your marketing

We collect and share a variety of student data points including contact information, location, desired degree level, area of interest, and more. This information helps you not only qualify right-fit leads, but also personalize your outreach to students.



of individuals who complete the initial quiz experience fill out a lead form

Partner Results


Lower cost per lead compared to Meta, LinkedIn, and Paid Search acquisition


Appily Advance leads respond to marketing 2x faster than leads from a school’s inquiry pool or test-taker lists


Higher response rate among Appily Advance leads compared to purchased list sources

Meet our experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Bauer - Emily - 2019-05-22-020

Emily Upton

Vice President, Program Marketing for ALR and General Manager, Agency Services


Sian Blake

Senior Director, Partner Development

Val Fox

Val Fox

Consultant and Principal, Adult Learner Recruitment (Senior Director)

Dan Olson

Dan Olson

Managing Director, Audience Development

Latest research and insights

How to manage your digital lead generation budget

How MBA programs can set a winning messaging strategy

3 ways to improve lead conversion for adult and professional programs

Find more high-quality leads for your graduate or adult-serving programs with Appily Advance.

Speak with an expert to learn more about how Appily can help you achieve your unique enrollment goals.

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