Adult learners are notoriously challenging to find, nurture, and convert. Appily Advance uses a diversified acquisition strategy and gamified user experience to generate high-intent leads for your institution’s graduate, healthcare, and adult-serving programs.
Diversified Acquisition Strategy
Reach more right-fit students
Backed by EAB’s 12+ years of experience supporting graduate and adult programs through Adult Learner Recruitment, Appily Advance applies a deep understanding of adult student search preferences—alongside rigorous testing and analysis—to find and engage prospective students at scale. We draw from a variety of sources including consumer analytics, paid media, SEO, retargeting, and proprietary resources to identify students interested in returning to school.
Ad impressions served to adult learners per month
Click-throughs from Google Search per month and growing
Gamified User Experience
Convert general interest into marketable leads
Using a highly engaging interactive web experience, we provide students personalized career pathways or return-to-school readiness scores and then steer them to corresponding resources to support program discovery. We deploy a gamified approach that disarms students from their aversion to marketing and fuels higher response rates.
Engage prospects through “mini-games”
Support student career and program discovery
Provide students with in-demand info on return on education
Data Capture and Lead Qualification
Receive rich leads for inclusion in your marketing
We collect and share a variety of student data points including contact information, location, desired degree level, area of interest, and more. This information helps you not only qualify right-fit leads, but also personalize your outreach to students.
of individuals who complete the initial quiz experience fill out a lead form
Lower cost per lead compared to Meta, LinkedIn, and Paid Search acquisition
Appily Advance leads respond to marketing 2x faster than leads from a school’s inquiry pool or test-taker lists
Higher response rate among Appily Advance leads compared to purchased list sources
Meet our experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Find more high-quality leads for your graduate or adult-serving programs with Appily Advance.
Speak with an expert to learn more about how Appily can help you achieve your unique enrollment goals.