This report explores internal communications at large research universities in the United States and Canada. Topics discussed include the organization and responsibilities of internal communicators, communications policies and strategies, and methods to assess the effectiveness of internal communications.
Key observations from our research
1. Create a centralized internal communications unit to address dissatisfaction with email communications to faculty and staff.
2. Set policies that determine who may send broadcast emails to reduce inbox clutter.
3. Use a variety of channels for internal communications to address different purposes.
4. Keep all communicators consistent by holding regular meetings with unit-level communicators.
5. Foster a sense of community with in-person events and personal stories.
6. Administer surveys to obtain data on satisfaction with internal communications.