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Research Report

Adult Program Innovation Launch Guide

Improve program development by focusing on the needs of students

April 22, 2020

Key Insights

When designing new programs for adult students, colleges typically focus first on their capabilities and previous behavior rather than market demand and student needs. To improve program development, colleges should design new programs from the “outside-in.” An outside-in strategy focuses first on the customer needs, and the greatest opportunity for institutions to provide value, rather than on current institutional capabilities.

To help institutions begin adopting this strategy, EAB’s Strategic Advisory Services for Community Colleges created this guide, which provides a brief presentation on the realities of outside-in program design and a 30-minute activity to begin applying these strategies. The activity can be completed with a partner or in small groups of institutional stakeholders.

Insights and best practices for partners

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Learn how you can get access to this resource, as well as hands-on support from our experts, through Strategic Advisory Services for Community Colleges.

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