EAB acquires Seramount

Combined expertise in educational equity, workplace diversity, and best practice research will help schools and employers eliminate opportunity gaps

Frequently Asked Questions

On August 18, 2021, EAB acquired Seramount—including its Diversity Best Practices membership, consulting and events businesses, “Best Companies” lists, research, and WorkingMother.com—from Bonnier Corp. The acquisition combines our experience serving schools and students and our long history of best practice research with Seramount’s end-to-end solutions for workplace diversity. The combined company is uniquely positioned to help schools and employers work together more effectively to eliminate equity gaps from kindergarten to college to career.

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of more than 2,100 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to career, EAB partners with education leaders and practitioners to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

For more information on EAB’s initiatives to advance diversity, equity, inclusion, and justice in education and beyond, click here.

Seramount is a strategic professional services firm dedicated to advancing DE&I in the workplace. Seramount works with more than 450 of the world’s best-known corporations, including half of the Fortune 100 companies. Seramount provides these employers with best practices and insights for workplace diversity, tools to implement inclusive programs, strategic advisory services to accelerate progress on DE&I, awards to recognize DE&I efforts, and events to share insights among DE&I leaders.

Like EAB, Seramount has a 40-year history of helping organizations address their most pressing challenges. While the company has deep experience dating back to 1979, the name “Seramount” is new. What started as a magazine brand advocating for working mothers has evolved into a leading DE&I professional services firm that works with corporations to create inclusive cultures. Seramount is the result of the merger of Working Mother Media, Diversity Best Practices, Culture@Work, and the Working Mother Research Institute. The name Seramount is inspired by Mount Saramati—one of the world’s highest peaks. This name reflects the company’s values of aspiration, upward progress, leadership, and knowledge.

With the acquisition of Seramount, EAB is expanding its commitment to improving access, belonging, and equitable outcomes from kindergarten through college to now include careers as well. Together with Seramount, we can build upon our current partner-facing DE&I initiatives—such as Moon Shot for Equity, Way Forward Initiative, and equity research—and extend our impact into the workplace. The combined entity will provide a unique platform for collaboration among education and corporate leaders to address and ultimately close equity gaps—one of our key aspirations as a firm. We are also excited about the opportunities to leverage Seramount’s expertise to advance our internal DE&I efforts.

Our partners’ definition of student success is expanding to include not just graduation rates but also employment outcomes. Seramount’s corporate partners are seeking to build talent pipelines and recruit diverse candidates as part of their broader strategies to create inclusive workplaces. Together with Seramount, EAB will be better positioned to help college graduates attain better and more equitable employment outcomes that reflect their career aspirations. In addition, Seramount’s thought leadership on DE&I and proven best practices, as well as their team of industry experts, will enable EAB to further elevate and expand the scope of our equity research.

Seramount customers will benefit from EAB’s extensive network of partners (more than 2,100 educational institutions) and expertise in providing best practice research and insights that compel action and change. In addition, Seramount customers will gain access to EAB’s deep understanding of both students (including their values, preferences, and approach to life decisions) and the barriers faced by students from underserved groups. Together, EAB and Seramount are uniquely positioned to help employers identify internal barriers to hiring diverse talent—an important part of employers’ strategies to diversify their workforces at all levels and become inclusive workplaces.

Seramount’s transition to EAB will be seamless, and Seramount will continue to offer all of the products and solutions that customers have come to rely on it for. These will include the Diversity Best Practices membership, Consulting & Learning solutions, and Events and Conferences, as well as Research, Insights and Benchmarking, and Seramount’s “Best Companies” initiatives.

EAB CEO David Felsenthal will lead the combined company. Seramount CEO Subha Barry and her management team will join the EAB organization and continue to oversee Seramount’s offerings and product teams.

If you currently work with EAB or Seramount, please continue to reach out to your account representative for assistance with questions related to your current partnership.

If you are not a Seramount customer or member and are interested in bringing Diversity Best Practices or another Seramount solution to your organization, please contact Lauren Macri at Seramount or Martha Baum at EAB.

For more information about the transaction, please read the press release.

Please direct media inquiries to Garen Cuttler.

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Seramount Logo

EAB acquires Seramount from Bonnier Corp.

Combining EAB’s education expertise with Seramount’s 40 years of qualitative and quantitative data on the employee experience will help schools and employers work together more effectively to eliminate opportunity gaps.

Advancing DE&I in Education and Beyond

EAB’s mission is to make education smarter and our communities stronger. To realize this mission, we are committed to advancing diversity, equity, and inclusion both internally at EAB and alongside our partners. Explore four of our DE&I initiatives.

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