Tag: Marketing and Recruitment
When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Prospective applicants don’t visit colleges just to check off boxes on a list—they visit to explore and have fun, argues an education columnist.
In the Fall of 2019, under pressure from the Department of Justice, NACAC members voted to strike several important provisions from the organization’s Code of Ethics and Professional Practice (CEPP). This report offers enrollment leaders a guide to responding to the CEPP changes, in the form of ten recommendations.
Institutions have turned to adult learners to offset declines in traditional student populations. But recruiting adult learners presents a host of challenges absent in the traditional undergraduate market.
Even small tweaks to enrollment strategy can inflect performance. As you take the pulse of your current strategy, keep in mind three guiding principles to help direct your efforts.
As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for solving the problem.
Application season is ending, and we’ve rounded up creative strategies for engaging admitted students—tried and tested by more than 25 diverse EAB partner institutions.
Shifting demographics mean that enrollment marketing is more important now than ever before. To facilitate discussions on campus about enrollment marketing, here’s a quick guide to the college enrollment cycle.
Enrollment leaders often face challenges when aiming to reach and connect with rural students. Here’s your guide to tried and tested recruitment strategies from EAB research.
We surveyed enrollment leaders at 159 colleges and universities about how they intend to respond to the NACAC CEPP guideline changes. See what they shared.