Tag: Marketing and Recruitment
This week, two of EAB’s foremost enrollment-management experts and a distinguished enrollment leader from one of our partner colleges met to discuss the recent changes to NACAC’s Code of Ethics and Professional Practices (CEPP). We shared the conversation with the broader enrollment community through a live webcast. Key issues covered in the conversation included: Whether […]
Our Adult Learner Recruitment Case Study Compendium showcases the stories of six diverse programs and the transformative results they’ve seen since partnering with us:
We’ve outlined three problems—and solutions—for college and university enrollment teams wanting to recruit more rural students.
To identify rural students with the skills to succeed in higher education, enrollment leaders should to consider Career and Technical Student Organizations.
See four important lessons learned from helping 100+ schools recruit students to their graduate, online, and undergraduate degree completion programs.
Last week, the National Association of College Admissions Counseling (NACAC) announced that it has asked its members to vote to eliminate three provisions of its Code of Ethics and Professional Practices (CEPP) in response to a Department of Justice investigation. Since the announcement, we’ve received many member questions about the potential impact of these changes […]
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and […]
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Our work with enrollment teams has shown that paid search can be an effective way to stand out in a space that’s never been more competitive. As more enrollment shops are starting to consider paid search efforts, we thought we’d outline some key paid search concepts, define some terms, and provide some context around paid […]
See how Wayne State University used VR technology to bring campus to prospective out-of-state students.