Author: Ally Falconer

EAB announced today an extension of its flagship student success technology, Navigate, to help colleges engage and enroll prospective students. The new Recruitment Management module enhances Navigate’s customer relationship management (CRM) capabilities and allows institutions to recruit and retain students with a single, unified platform.

Read More about EAB’s Navigate Platform Now Supports Student Recruitment and Retention

One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.

Read More about Is your digital front door open?

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