Author: Ally Falconer
Why advancement employees leave (and how leaders can fix it)
There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time. Here are four strategies to retain talent and help them develop meaningful careers.
EAB’s Navigate Platform Now Supports Student Recruitment and Retention
EAB announced today an extension of its flagship student success technology, Navigate, to help colleges engage and enroll prospective students. The new Recruitment Management module enhances Navigate’s customer relationship management (CRM) capabilities and allows institutions to recruit and retain students with a single, unified platform.
4 Digital Marketing Channels to Harness for Student Recruitment in 2023
When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
Communications Must-Do’s When a Flashpoint Impacts Your District
Flashpoints can spiral out of control if you do not quickly deploy a response and communicate the district’s position to the greater community. Below we’ve shared three must-know strategies for efficient and effective flashpoint communication.
5 higher ed thought leaders we are following
Thought leaders are known for their innovative ideas and research, their work often serving as a catalyst for change in the higher education system. We asked EAB’s top experts for recommendations on who to follow for new perspectives on higher ed’s latest trends.
How a Small College Overcame Student List Source Volatility with Cappex Candidates
After the onset of the pandemic, students across the
country were forced to forego standardized tests in favor of
social distancing. As a result,one institution was forced to consider new methods of finding and connecting with right-fit prospects.
How to stay ready for donors who “aren’t ready yet”
Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Why two thirds of graduate enrollment leaders may leave their jobs
EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.
Is your digital front door open?
One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.
How Two Superintendents Are Tackling the Underlying Issues Plaguing Teacher Morale
Teacher morale is at an all-time low as the range and size of demands placed on teachers continue to grow dramatically. Although district leaders have tried to address this, the initiatives are often temporary solutions and do not tackle the underlying issues impacting morale.