Director, Product Marketing (Diversity, Equity & Inclusion)

 

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of more than 2,100 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page. 

 

The Role in Brief:

Director, Product Marketing (Diversity, Equity & Inclusion)

Do you…

…Obsess about buyer personas and journeys?

…Want to create compelling, persuasive content and drive marketing strategy?

…Care deeply about solving the challenges of diversity, equity, and inclusion in the workplace?

EAB is looking for a talented, driven, and entrepreneurial marketer to lead Product Marketing for the Seramount team.

Seramount is a division of EAB dedicated to advancing diversity, equity and inclusion (DE&I) in the workplace. Seramount partners with their 450+ corporate clients to move the needle on corporate policy and culture through research, insights and best practices.

The Product Marketing team develops content and strategies to increase brand awareness, create demand, drive sales, and support renewals for our corporate DE&I solutions and products. This includes a variety of activities including developing marketing plans and strategies; thought leadership content such as blog posts, white papers, and infographics; content for webinars; and sales enablement collateral such as pitch decks, one-pagers, case studies and product narratives.

In addition to a passion for marketing, we are looking for a candidate with knowledge of the DE&I space to guide our messaging and thought leadership—and be positioned as a Subject Matter Expert (SME) in the market. 

This opportunity is open to remote employees located in the U.S.

 

Primary Responsibilities:

  • Shaping Marketing Strategy 
    • Inflects sales and renewals by developing compelling marketing plans based on a deep understanding of buyer journeys and personas; develops creative solutions to challenges facing commercial teams.
    • Develops high-quality, differentiating content that helps Seramount sustain and improve its competitive position in corporate markets.
    • Prioritizes project queue to maximize impact on marketing and sales funnel and new business generation.
  • Creating Content and Thought Leadership
    • Writes, produces, and edits effective thought leadership content that could include blog posts, conference proposals/presentations, whitepapers, webinars, infographics, video testimonials, and more
    • Develops and manages a content calendar based on external research and interviews with internal stakeholders.
    • Interprets complex issues and presents them effectively; adapts style, tone, and word choice to various media and personas.
    • Proactively edits existing collateral and/or scripting to reflect latest market intelligence and industry trends.
    • Achieves high standards of quality, productivity, and timeliness.
  • Sales Enablement
    • Creates and/or edits key sales enablement collateral including but not limited to case studies, executive briefings, reference webinars, pitch decks, scripts, competitive positioning pieces, brochures, executive summaries, website content, and other collateral.
    • Aligns with sales leaders to develop content strategy, prioritize initiatives, develop/finalize deliverables, and launch materials with the sales team.
    • May serve as subject matter expert during select sales visits, partner calls, webinars, and events.
    • Supports the development and refinement of our product positioning and messaging,
    • Collaborates with other groups within marketing and across the firm, such as creative services, PR, research, and events.

Basic Qualifications:

  • Bachelor’s degree
  • Minimum of 6 years professional experience
  • Able to clearly and precisely express complex ideas in written and graphical form (PowerPoint); skilled at adapting language, format, and style for various media and audiences
  • Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently
  • Intellectually curious, quick study, creative, attentive to detail, self-motivated
  • Proficient with Microsoft PowerPoint and Word
  • Highly developed written, oral, interpersonal, and public speaking skills
  • Willing to travel occasionally to the D.C. office to meet with team members
  • Proven experience in managing a team of direct report(s) to achieve business goals 

Ideal Qualifications:

  • Master’s degree
  • Knowledge of the DE&I space specific to corporate policy and practices.
  • Professional experience in product marketing, content strategy, brand strategy, research, or marketing communications
  • Professional experience developing, marketing, selling, or delivering consulting services

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

·        Medical, dental, and vision insurance; dependents and domestic partners eligible

·        401(k) retirement plan with company match

·        20+ days of PTO annually, in addition to paid firm holidays

·        Daytime leave policy for community service or fitness activities (up to 10 hours a month each)

·        Paid parental leave for birthing and non-birthing parents

·        Phase Back to Work program for employees returning from parental leave

·        Infertility treatment coverage and adoption or surrogacy assistance

·        Wellness programs including gym discounts and incentives to promote healthy living

·        Dynamic growth opportunities with merit-based promotion philosophy

·        Benefits kick in day one, see the full details here.

 

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

 

Apply Now

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