Category: Insights
“We are all land grants now”: Facing the new normal in higher education
President E. Gordon Gee of West Virginia University calls on other universities to respond to the pandemic crisis by becoming more agile and effective than ever before.
Three major components to promoting physical distancing on campus
Leaders in higher education are grappling with a climate of constant uncertainty as the COVID-19 epidemic continues to evolve in the United States and around the world. While plans for the upcoming semester may change, one of the few certainties for institutions is if and when students return to campus, they will need to practice physical distancing until a vaccine is widely available.
Here’s how to think about ROI from your marketing investments
See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
How the Pandemic is Changing Tuition Pricing and Financial Aid
EAB experts discuss the pitfalls of “pandemic pricing,” the best way for schools to distribute financial relief to families, and the importance of communicating the rationale behind tuition prices.
Leading in times of crisis: How a wildfire prepared this president for COVID-19
President Ann McElaney-Johnson of Mount Saint Mary’s University shares how she led her campus through a wildfire—and how the experience informed her response to COVID-19.
How to prevent worsening developmental ed equity gaps in a COVID-19 landscape
Explore three insights for community college leaders to consider when reevaluating how they assess students’ English readiness.
Evaluating the options for residential de-densification on campus
At many institutions, living on campus is a crucial dimension of the student experience, as well as a key source of auxiliary revenue. But current public health evidence indicates that communal living could strongly facilitate virus transmission, and many campuses lack the ability to give each student the safest option of a private room and bathroom. Ultimately, all universities are facing the same question: what is the housing solution that provides students with an on-campus experience that’s as fulfilling as possible, while also protecting the community from outbreaks?
Meet the expert Amy Luitjens
As a Consultant and Principal in EAB’s Adult Learner Recruitment division, Amy is part of a team of subject matter experts that provides counsel to more than 100+ university partners to help them reach their graduate and adult learner enrollment goals.
Before layoffs and salary reductions, analyze these drivers of instructional cost
A university’s faculty is clearly one of its greatest assets—but also one of its largest investments. Learn three ways to reduce instructional costs per attempted student credit hour without changing instructor salaries.
Top findings from over 200 enrollment leaders on how they are gearing up for fall admissions during COVID-19
Across July, EAB hosted three virtual working sessions with 54 admissions leaders representing over 50 institutions across the United States and Canada. During this time, we also surveyed over 230 enrollment leaders on their plans for fall admissions given the pandemic. The survey and working sessions delved into how admissions teams are recruiting and engaging with prospective students for fall 2021 and beyond.
