Tag: Advancement Marketing

Donors who visit college giving pages often struggle to find the causes that matter to them most. The university buries specific gift designations in long drop-down menus that few donors take the trouble to navigate. Consequently, donors fail to see something they feel passionate about supporting and leave without making a gift. Instead, UCLA’s new giving website organizes funds into 14 causes and mirrors the functionality of a crowdfunding site.

Read More about If your donors can’t find it, they can’t fund it