Tag: Advancement Marketing
Fundraising experts find that complimenting people can inspire them to make a gift to your institution.
In the digital age, people (and donors) are expecting control and customization. Learn what this means for advancement and fundraising efforts.
Learn three of today’s top challenges higher ed advancement and fundraising faces, as well as solutions for success.
Donors who visit college giving pages often struggle to find the causes that matter to them most. The university buries specific gift designations in long drop-down menus that few donors take the trouble to navigate. Consequently, donors fail to see something they feel passionate about supporting and leave without making a gift. Instead, UCLA’s new giving website organizes funds into 14 causes and mirrors the functionality of a crowdfunding site.
People have grown to expect a highly personalized user experience from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. Learn how your peers are using segmentation to personalize donor communications.
Use this infographic for strategies to build a pipeline of new major gift prospects.
Learn two stewardship strategies to turn one-time Giving Tuesday donors into recurring donors.
We recap six essential lessons for advancement teams from Giving Tuesday 2017.
Our research shows that phone giving is on the decline, while digital giving is on the rise. But what is happening to phone donors? And should you end your phone giving efforts completely? Find these answers and more in our latest blog.
Millennials. There are many claims about this generation—everything from killing the movie-going experience to spending all of their retirement money on avocado toast.