Tag: Advancement Marketing
EAB has identified the five defining challenges that advancement will face across the coming decade in this infographic.
4 stewardship strategies to implement during COVID-19: using technology to scale personalized touches and demonstrate direct impact
It is essential to build and solidify relationships with donors, even amidst a global health pandemic with looming economic repercussions. This article explains how.
With an overwhelming amount of decisions to be made in the upcoming months, setting the agenda for your next board meeting has never been more difficult. Here are three critical topics to discuss with your board.
The COVID-19 pandemic has created uncertainty among fundraisers about whether or not to continue asking for donations at a time when students have been sent home and donors are feeling anxious. Read this article to learn more about advancement in today’s uncertain climate.
Fundraising experts find that complimenting people can inspire them to make a gift to your institution.
In the digital age, people (and donors) are expecting control and customization. Learn what this means for advancement and fundraising efforts.
Learn three of today’s top challenges higher ed advancement and fundraising faces, as well as solutions for success.
Donors who visit college giving pages often struggle to find the causes that matter to them most. The university buries specific gift designations in long drop-down menus that few donors take the trouble to navigate. Consequently, donors fail to see something they feel passionate about supporting and leave without making a gift. Instead, UCLA’s new giving website organizes funds into 14 causes and mirrors the functionality of a crowdfunding site.
People have grown to expect a highly personalized user experience from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. Learn how your peers are using segmentation to personalize donor communications.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. Use this infographic for strategies to build a pipeline of new major gift prospects.