Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Across over a hundred interviews with chief advancement officers, associate vice presidents, and director-level staff, my colleagues and I identified the five defining challenges that advancement will face across the coming decade.
Community colleges serve 41% of all undergraduates in the United States, yet just 1.5% of dollars raised in higher ed go to two-year institutions.
“At a small college every gift counts, it literally does,” says one former president.
Given my perennial future-focus, I was pleased to come across Michael Worth and Matthew Lambert’s latest collection, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement, out earlier this summer from Rowman & Littlefield.
Today’s donor investors seek transformational ideas with world-changing impact, and they want to make deep connections with the individuals doing the work. However, identifying these kinds of big ideas is a constant struggle for advancement staff—simply asking your campus partners to think big doesn’t work. To successfully surface big ideas across campus, advancement needs to bring order to chaos by implementing a transparent process.
Student engagement isn’t just vital to students’ academic and professional pursuits; it could also benefit your advancement efforts.
How should colleges and universities invest their scarce dollars in advancement? Here’s how the best advancement offices get the most bang for their buck.
Recent federal tax-law changes, stock market jitters, and digital assistants are poised to change donor behavior this year.
As blockchain takes over classrooms across college campuses, higher ed institutions have begun grappling with another reality of the cryptocurrency: donations in the form of bitcoin.