Tag: Advancement

Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.

Read More about The alumni segment that gave at a nearly 2x greater rate at the College of Charleston

Today’s donor investors seek transformational ideas with world-changing impact, and they want to make deep connections with the individuals doing the work. However, identifying these kinds of big ideas is a constant struggle for advancement staff—simply asking your campus partners to think big doesn’t work. To successfully surface big ideas across campus, advancement needs to bring order to chaos by implementing a transparent process.

Read More about You need a big idea to inspire today’s donors. Here’s how to find one.