Tag: Annual Giving
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Donors who visit the giving page often have trouble finding the causes they care most about. To help solve the problem, Colorado State University has built a fun alumni persona web quiz into their giving page. The quiz assigns one of six giving personas to alumni. The personas map to funds on campus that stretch across divisional siloes.
Alumni donors increasingly fail to give without an incentive for doing so, but some advancement leaders have good reasons to avoid offering physical objects as rewards for donating. Wake Forest boosted alumni engagement with a playful micro-campaign that raffles off naming rights for minor campus landmarks such as a flat speed bump and a skillet used by the dining hall chef.
What if you could get your students in the habit of giving before they were alumni? Learn how to create a compelling senior gift to establish a culture of giving and affinity among current students.
Advancement teams’ work doesn’t end when the sun sets on Giving Tuesday. Learn two stewardship strategies to turn one-time Giving Tuesday donors into recurring donors.
An overwhelming majority of donors care little about certificates, plaques, and other traditional gift society touches, but abandoning societies altogether may be premature. Learn how to make your gift society work for you.
Explore best practices around how to transition modest gift donors to major contributors.
Most advancement teams aim to have at least 65% of their annual fund completed by the new year. Whether or not you fall above or below this percentage, one expert offers three tips to help your team reach, or even surpass, your annual giving target this year.
Young people are the key to the future—and, as advancement leaders will attest, the key to continued successful annual giving campaigns. Here are 3 actions to take now to inspire young alumni to donate year after year.
Competition for donor dollars increases towards the year’s end, when charitable groups, political organizations and universities all increase their appeals in an effort to reach their annual giving targets. Learn how to cut through the noise and find the alumni most likely to respond to your institution’s donation requests.