Tag: Graduate Education
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and […]
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate.
When do prospective students of graduate, online, certificate, and undergraduate degree completion programs choose to continue their education (and when do they not)? Our latest survey of 1,000 adult learners reveals three fast facts.
We surveyed nearly 1,000 current and prospective students of graduate, online, certificate, and undergraduate degree completion programs. Their answers revealed many surprising findings—and ones that have significant implications for enrollment and recruitment leaders.
Three lessons for graduation management education programs looking to enroll today’s adult learners in an increasingly difficult recruiting environment.
Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the first time or fine-tuning your existing one, here are four common outreach mistakes you’ll want to avoid.
If you’re looking to increase graduate program enrollment, don’t overlook those who apply late. Our research shows that late-application students for graduate programs have higher yield rates and are of comparable (or better) quality than earlier applicants.
Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of the enrollment funnel.
Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. We sat down with HBU’s director of graduate recruitment to learn their secrets to success.