Tag: Major and Principal Gifts
“At a small college every gift counts, it literally does,” says one former president.
Community colleges serve 41% of all undergraduates in the United States, yet just 1.5% of dollars raised in higher ed go to two-year institutions.
Learn three of today’s top challenges higher ed advancement and fundraising faces, as well as solutions for success.
Use this infographic for strategies to build a pipeline of new major gift prospects.
Explore best practices around how to transition modest gift donors to major contributors.
The Advancement Forum sought to find the characteristics of an ideal major gift officer (MGO). We discovered that an MGO should be a Curious Chameleon—an individual with behavioral and linguistic flexibility, intellectual and social curiosity, the skill to distill information, and the ability to approach the solicitation process in a strategic manner.