In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
As student loan debt rises, higher ed institutions face more public scrutiny over costs and more pressure to help students graduate with less debt.
And it could be affecting your enrollment pipeline.
The sticker price of college continues to creep up, but fewer students pay the full cost, according to the annual pricing-trends report by the College Board.
‘We’re trying to reduce the number of people who deem us unaffordable from sticker price alone,’ says the school’s president.
Several private institutions have introduced tuition price-matching programs to grow their applicant pool and compete with state flagship universities.
“A tuition increase pales in comparison to going to school for another year,” says one participant.
Two researchers examined the effects of tuition changes at roughly 1,600 colleges over 14 years.
Many class materials aren’t in a physical textbook. They’re behind a paywall—and students are bearing the brunt of the bill.
List price varies by thousands of dollars across the nation, for both in-state and out-of-state students.