“At a small college every gift counts, it literally does,” says one former president.
Through our research, we’ve identified the first imperative to strategic enrollment planning: Analyze the forces shaping the enrollment landscape.
And how they could become leaders in re-imagining American higher education.
Get thee to a bookstore: these are the books college presidents need to read now, not later.
The most advanced marketing and communication departments today are strategic partners and get involved in everything from institutional branding to admissions to fundraising. Here’s three lessons to incorporate marcomm teams in campus strategy.
While most presidents recognize the need to sell their college or university’s value to prospective students, fewer recognize the value of selling their institution internally. Reminding faculty and staff about the role of their work in your mission helps align individual efforts with institutional goals.
Here are three common mistakes to avoid when it comes to community college strategic planning.
Student success is higher ed’s favorite buzzword—but administrators and students often imagine different things when they hear it.
The Advancement Forum’s 2019-2020 national meeting series will explore some of the threats keeping advancement leaders up at night and provide insight into where they are placing their biggest bets in response.
EAB interviewed several large, urban universities across North America to better understand their real estate strategies—and the impact more active management has on institutional priorities.