Maple University*, a Medium-Sized, Private University in the Northeast About: Maple University is a private university located near a large city in the northeast, with a law school enrollment of about 800 students. Challenge: Due to intensifying competition in the region, Maple’s law school experienced multiple years of enrollment declines and struggled to maintain its […]
Birch University*, a Medium-Sized, Private University in the Northeast About: Birch University is a private university in a large city in the Northeast. Challenge: Faced with increased local and national competition, Birch’s adult degree completer program struggled to maintain enrollment volume for several years due to insufficient awareness and engagement among key prospect audiences. Solution: […]
This report aims to help you better understand the impact of investments you are making in recruitment marketing. It does so by explaining four different methods you can use for assessing return on investment (ROI).
Birch partnered with EAB to identify audiences who would be most likely to enroll, and to raise awareness among these populations as a part of overall marketing and recruitment strategy. EAB used consumer data to create detailed personas of Birch’s target students and generate high-affinity prospects to target. EAB then launched multichannel campaigns to engage candidates and encourage applications.
See how Kenyon College was able to increase net tuition revenue, expand diversity, and increase quality through a partnership with Financial Aid Optimization.
Delivering consistent enrollment success in today’s increasingly competitive marketplace requires a strategy that enhances productivity as well as efficiency. Our latest whitepaper explains how to boldly align recruitment-marketing investments with your enrollment goals to transform enrollment outcomes.
About: Hickory University is a private university located in a metropolitan area in the West. Their college of education offers a variety of graduate and doctoral degrees and enrolls approximately 800 students. Challenge: Hickory’s college of education faced declining enrollment due to increased local and national competition. In-state enrollment was experiencing particularly severe declines due […]
About: Maple University is a private university located near a large city in the northeast, with a law school enrollment of about 800 students. Challenge: Due to intensifying competition in the region, Maple’s law school experienced multiple years of enrollment declines and struggled to maintain its standing in national rankings. Enrollment decreases were most severe […]
EAB research has shown that parents expect to hear from you and welcome your contact. But that’s not to say any and all enrollment marketing outreach is equally welcome. Parents value hearing from you when you’re providing them with the right information, at the right time. Learn five key insights on the types of information parents value most.
Enrollment leaders recognize the importance of parent engagement to successful student recruitment. But in today’s changing digital media landscape, many struggle to keep up with parents’ evolving media habits. Download our latest whitepaper for the latest insights into parent communication preferences.