Tag: Adult Learner
See four important lessons learned from helping 100+ schools recruit students to their graduate, online, and undergraduate degree completion programs.
Shifting demographics are driving enrollment teams to adopt consumer marketing techniques that rely on understanding and appealing to a certain target audience.
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and […]
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Maple University*, a Medium-Sized, Private University in the Northeast About: Maple University is a private university located near a large city in the northeast, with a law school enrollment of about 800 students. Challenge: Due to intensifying competition in the region, Maple’s law school experienced multiple years of enrollment declines and struggled to maintain its […]
Birch University*, a Medium-Sized, Private University in the Northeast About: Birch University is a private university in a large city in the Northeast. Challenge: Faced with increased local and national competition, Birch’s adult degree completer program struggled to maintain enrollment volume for several years due to insufficient awareness and engagement among key prospect audiences. Solution: […]
Hickory University*, a Medium-Sized, Private University in the West About: Hickory University is a private university located in a metropolitan area in the West. Their college of education offers a variety of graduate and doctoral degrees and enrolls approximately 800 students. Challenge: Hickory’s college of education faced declining enrollment due to increased local and national […]
While adults generally believe a college degree leads to better career opportunities, many still wonder if college is worth the investment, finds a new report.
Extreme learners are like extreme athletes: they’re ‘passionate and fearless,’ writes one teaching and learning expert.
After getting through your daily routine, it can feel impossible to find time to learn a new skill. Here’s how to do it.