Tag: Adult Learner
Here are the three questions leaders should ask themselves when considering an external vendor—Online Program Management (OPM) providers or otherwise.
Lately, it seems like every campus is talking about the adult learner market and how to attract, recruit, and support this elusive student population.
A survey of 1,000 U.S. adults finds that most believe a bachelor’s degree is important for getting a good job, but the vast majority feel unable to afford college.
The COE Forum will now be known as the Professional & Adult Education Forum.
Our Adult Learner Recruitment Case Study Compendium showcases the stories of six diverse programs and the transformative results they’ve seen since partnering with us:
Adult and professional education leaders typically face daunting growth goals, often with limited resources. Determining where to invest those limited resources becomes a high-stakes decision, because one role funded means another is not. Our dataset of 230+ institutions allows us to identify what staffing decisions best correlate to professional and adult education unit revenue growth. […]
See four important lessons learned from helping 100+ schools recruit students to their graduate, online, and undergraduate degree completion programs.
Shifting demographics are driving enrollment teams to adopt consumer marketing techniques that rely on understanding and appealing to a certain target audience.
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and […]
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]