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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs. Here are the top four challenges university leaders…
Adult Education Blog
Blog

How to recruit specialized business students and grow non-MBA enrollment

The following is a guide to help you locate, recruit, and nurture specialized business students.
Adult Education Blog
Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog
Blog

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
Adult Education Blog
Blog

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help…
Adult Education Blog
Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog
Blog

Considering the impacts of COVID-19 on our lifelong learning model

These ideas began to revolutionize how higher education continuing education units think about who we’re serving and how we’re serving them. The result was advocacy for alternative credentials, like badges…
Blog

Serving adults through their lifetime learning journey

My capstone project was focused on Goal 2: Graduate Education and Lifetime Learning, which includes a strategic imperative focused on providing robust educational offerings and delivery methods that includes baccalaureate…
Blog

3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy

Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Adult Education Blog
Blog

How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
Adult Education Blog
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