Our Blogs

Four critical, but often-missing, components of high-performing university websites

How employer demand trends across two countries demonstrate need for AI skills

Demand for AI professionals is rising quickly, nationally and internationally, and schools need to know how they can support and attract student interest.

Are you on track for successful FVT reporting?

This blog unpacks the new Financial Value Transparency and Gainful Employment (FVT/GE) initiative, and prepares VPEMs for FVT reporting.

Building Systems for Principal Success: 3 Key Lessons for District Leadership

It’s no secret that effective principals lead to better student outcomes and happier teachers. High-performing principals tend to hire high-performing teachers, making the quality of principal leadership the top factor influencing teacher retention.

Student readiness is this generation’s defining challenge. Solving it will require true collaboration.

Recently, colleagues across EAB (me included) have become increasingly concerned about what we perceive to be this decade’s (and perhaps this generation’s) defining challenge: academic and socioemotional readiness in the wake of the COVID-19 pandemic.

What you need to know about hyper-personalization in enrollment marketing

Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations at every turn.

Stealth shoppers are everywhere. Here’s how to reach them.

The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and adult-serving program enrollment marketers have figured out how to pin them down.

4 steps to build better student support in higher ed

College doesn’t come with an instruction manual for students. Every decision students make along the way could impact their success. Addressing these challenges early can set them up for success.

How to keep donors engaged during an election year

It’s been a year of major national events, and this fall is shaping up to be no different. With the U.S. presidential election dominating headlines, many advancement leaders wonder: will this affect my team’s work?