Creating and advancing opportunities for graduate students
Graduate enrollment is a top priority for many institutions, but growing enrollment is a challenge in today's changing market. EAB has the research, solutions, and marketing expertise to help you achieve your enrollment goals and prepare for the future.
In this Section:
What Makes Our Graduate Marketing & Enrollment Solutions Different
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Expertise at Every Stage of the Graduate Enrollment Funnel
EAB offers a comprehensive suite of solutions to tackle graduate recruitment challenges from every angle. From program planning services to unrivaled access to diverse student audiences and responsive campaign design, we drive results with a cutting-edge, highly coordinated, research-backed approach.
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Real-Time Analytics & Marketing Intelligence
Our partners have 24/7 visibility into campaign performance data to help make strategic decisions efficiently. At EAB, we have dedicated teams conducting rigorous, ongoing testing and data analysis across our 480+ graduate marketing and enrollment partners. This data allows us to surface new best practices faster than digital marketing agencies or OPMs and execute our marketing campaigns with up-to-the-minute intelligence.
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Partnership Beyond Expectation
We operate as an extension of your graduate enrollment and marketing teams. EAB Strategic Leaders get to know your school and your goals inside and out, bringing every possible resource to bear for your success. Each year, over 95% of enrollment partners choose to continue their collaboration with EAB.
Helping partners outperform the market
480+
Institutions partner with us on graduate marketing and enrollment18%
Average graduate enrollment growth for Adult Learner Recruitment partners70%+
Lower cost per lead compared to Meta, LinkedIn, and Paid Search acquisitionOur Solutions
Future-proof your graduate, online, and adult enrollment strategy
Colleges and Universities, Community CollegesRecruit, enroll, and serve graduate, online, and adult learners with next-generation marketing and growth strategies.
Reach more right-fit students with a diversified acquisition strategy
Colleges and UniversitiesGenerate cost-effective, high-quality leads across graduate business, health care, education, and degree completion programs.
Secure your share in a competitive market
Colleges and UniversitiesCompete in a crowded market and achieve institution goals with EAB’s best-practice research, analytics, and team of advisors.
Bring your campus experience to life from anywhere
Employers, Colleges and Universities, Community CollegesEngage prospective graduate students with a best-in-class, interactive virtual tour that tells your unique brand story and increases yield.
All Graduate Marketing and Enrollment Solutions
Adult Learner Recruitment | Full-Funnel Grad Enrollment Solution
Reach, enroll, and serve graduate, online, and adult learners with next-generation marketing and growth strategies
Learn MoreAppily Advance
Cost-effective, high-quality leads for adult learners across graduate business, health care, and degree completion programs
Learn MoreProfessional and Adult Education Advisory Services
Employer-focused market research, recruiting studies, and implementation resources to help you support your goals
Learn MoreStrategic Advisory Services | Expert Guidance for Leadership Teams
Drive progress on all your institutional priorities with expert guidance and hands-on support from EAB
Learn MoreStrategic Advisory Services for University Deans
Expert support to help academic leaders drive change and achieve outsized results.
Learn MoreVirtual Tours | Award-Winning Immersive Tour Experiences
Bring your campus story to life with immersive tours that drive student engagement and inquiries
Learn MoreWebsite Design and Development
Optimize your website and digital strategy to engage and convert prospective students
Learn More"I’ve been a sitting Vice President for more than 20 years. Every year that I’ve been a sitting Vice President, I’ve partnered with EAB. I don’t think I could do this work without this partnership.
"Scott Briell, Senior Vice President for Enrollment Management and Student Services
Notre Dame of Maryland University
The top 5 ways prospective graduate and adult learners are finding your programs
Our top five lessons on lead generation for graduate and adult programs in 2024
