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Adult Learner Recruitment

Secure your future in a new era of graduate, online, and adult student recruitment and enrollment

Helping Graduate and Adult-Serving Programs Succeed


partner institutions


average ROI for graduate programs across multi-year partnership


graduate enrollment growth on average

Why EAB Adult Learner Recruitment?

EAB Adult Learner Recruitment partners benefit from our most comprehensive suite of services and high-touch service model. With staffing challenges permeating enrollment shops nationwide, our experts serve as an extension of your team and collaborate closely to help you achieve growth and class-shaping goals. Through rigorous research and more than 100 field tests each year, we keep your institution ahead of market trends and leverage up-to-the-minute best practices on your behalf. Most importantly, we get results—the graduate, online, professional, and adult degree completion programs we work with consistently outperform the market and achieve new growth milestones year after year.


Expand and diversify your pool of right-fit adult students

EAB’s team of lead generation experts partners closely with your team to expand and diversify your pool of prospective students. We generate qualified leads from a mix of known and proprietary sources, including:

  • Our proprietary 200M+ consumer database
  • Appily Advance’s lead generation platform
  • Organic web traffic
  • First-party targeting lists
  • Test-taker lists
  • Paid search
  • Your institution’s inquiry pool
  • Current undergraduates and recent alumni

Nurture graduate and adult students to application with custom, comprehensive campaigns

No two adult students are alike, and our marketing campaigns are just as unique as each prospective student. We drive full-funnel results with marketing messages responsive to each student’s intent and behaviors. We partner with your team to orchestrate cohesive campaigns across channels, accounting for the long and often meandering nature of adult learners’ journey to enrollment.


Improve yield and retention to maximize enrollment potential

Through our Insights Dashboard, our partners have 24/7 visibility into campaign performance data at every step of the funnel, allowing your team to make data-informed, strategic decisions throughout the enrollment cycle. Once students have been admitted, we ensure strong yield rates by combining advanced survey techniques and big data with our financial aid modeling, cost analysis, and policy guidance to maximize enrollments.


Build market-ready programs for competitive advantage

We go beyond OPMs and digital marketing agencies to help our partners identify growth opportunities, evaluate program features such as admissions requirements and pricing, develop corporate partnerships, and more. Our strategic guidance on all aspects of adult student recruitment is informed by a deep understanding of your goals and portfolio, best practice research, rigorous data analysis, and our experts’ decades of experience on campus and beyond.


I’ve been a sitting Vice President for more than 20 years. Every year that I’ve been a sitting Vice President, I’ve been partnered with EAB. I don’t think I could do this work without this partnership.


Scott Briell, Senior Vice President for Enrollment Management and Marketing

Notre Dame of Maryland University

Our relationship with EAB has really made a difference for us, and been valuable to us, in making us rethink how we’re going about going to market. We’ve really seen good growth in our MBA program at a time when that’s becoming more competitive.


Brian Engelhart, Vice President of Marketing and Communications

Indiana Tech

Our partnership with EAB has really transformed the landscape of what we can actually do.


Julia Irwin, Interim Dean of the School of Graduate & Professional Studies

Southern Connecticut State University
Dedicated Partnership

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert
Jennifer Winn

Senior Vice President, Adult Learner Recruitment

Specialties Strategic Planning, Marketing and Recruiting, Enrollment Strategy, Future Growth Opportunities, Board Relations, Future Market Trends, Revenue Growth

Let's boost your graduate and adult learner enrollment together

To speak with an expert or request a demo, please submit this form.

  • Graduate and Online Program Case Studies

    Case Study Compendium

  • How One Graduate School Increased Domestic Enrollment 29% in Three Years

    Case Study

  • Growing MBA Enrollment by 25% in One Year Through an Expanded Audience Strategy

    Case Study

Research and Insights


3 trends about the graduate and adult learner market that presidents need to know

Discover three important trends for presidents and their cabinets as they consider their graduate, online, and adult learner…
Adult Education Blog

Graduate enrollment goals are increasing—here are 3 strategies to keep up.

From the much talked about demographic cliff to the proliferation of Gen Z in the grad and adult…
Adult Education Blog

The top 5 ways prospective graduate and adult learners are finding your programs

Our Adult Learner Recruitment team recently surveyed more than 3,800 graduate and adult learners to learn more about…
Adult Education Blog

Appily Advance

Cost-effective, high-quality leads for adult learners across graduate business, health care, and degree completion programs

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Digital Agency

Optimize your website and digital strategy to engage and convert prospective students

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Financial Aid Optimization

Ensure every dollar you commit to aid is used to further your enrollment and net tuition revenue goals

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