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Adult Learner Recruitment

Future-proof your graduate, online, and adult enrollment strategy

Achieving Results with Our Graduate Program Partners


partner institutions


average ROI across multi-year partnership


graduate enrollment growth on average

Solutions to Grow Enrollment in a Changing Graduate, Online, and Adult Learner Market

Unrivaled Lead Generation

Maximize reach and build a robust audience

EAB’s experts partner with your team to develop a lead generation strategy to expand your pool of right-fit prospective students.

  • Our proprietary consumer database
  • Appily Advance’s lead generation platform
  • First-party targeting lists
  • Test-taker lists
  • Your institution’s inquiry pool
  • Current undergraduates and recent alumni
  • Paid search
  • Organic web traffic

Marketing Orchestration

Custom graduate enrollment marketing campaigns

We drive graduate and adult learner enrollment results with responsive campaigns choreographed across channels and customized to each student’s intent and behavior.

  • Integrated digital awareness marketing

  • Responsive campaign design

  • Omnichannel engagement

  • Custom campaigns based on consumer data

  • Access to your campaign performance data from day one

  • Rigorous pilots and tests ensure our work is informed by the latest data

  • 100+ field tests performed annually

Intelligent Analytics

Continual innovation and data transparency

Our work is rooted in data, including micro and macro insights derived from digital body language, proprietary datasets, and predictive analytics. Our robust pilots and tests mean our higher education partners are always one step ahead of the student market.


Craft an innovative blueprint for graduate and adult enrollment growth

We go beyond OPMs and digital marketing agencies to help you develop a plan to succeed in this dynamic market. Our strategic guidance is informed by best practice research, a team of dedicated EAB experts, and a deep understanding of your institution’s needs and goals.

Dedicated Partnership

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert
Jennifer Winn

Senior Vice President, Adult Learner Recruitment

Specialties Strategic Planning, Marketing and Recruiting, Enrollment Strategy, Future Growth Opportunities, Board Relations, Future Market Trends, Revenue Growth

Let's boost your graduate and adult learner enrollment together

To speak with an expert or request a demo, please submit this form.

How EAB Helps Graduate and Adult-Serving Programs Meet Their Enrollment Goals

  • Adult Learner Recruitment Case Study Compendium

    Case Study

  • The Strategies One Graduate School Used to Increase Fall Enrollments by 24 % In Two Years

    Case Study

  • Growing Degree Completer Enrollment Through a Data-Backed Intent Marketing Strategy

    Case Study

Latest Research and Insights


The top 5 ways prospective graduate and adult learners are finding your programs

Our Adult Learner Recruitment team recently surveyed more than 3,800 graduate and adult learners to learn more about…
Adult Education Blog

Why half of graduate enrollment leaders didn't meet their goals

We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series…
Enrollment Blog

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in…
Adult Education Blog

Appily Advance

Cost-effective, high-quality leads for adult learners across graduate business, health care, and degree completion programs

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Virtual Tours

Bring your campus story to life with immersive tours that drive student engagement and inquiries

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Unlock every recruitment advantage with tailored partnerships for next-generation search, recruitment, and yield

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