Adult Learner Recruitment
Achieving Results with Our Graduate Program Partners
6:1average ROI across multi-year partnership
18%graduate enrollment growth on average
Solutions to Grow Enrollment in a Changing Graduate, Online, and Adult Learner Market
Unrivaled Lead Generation
Maximize reach and build a robust audience
EAB’s experts partner with your team to develop a lead generation strategy to expand your pool of right-fit prospective students.
- Our proprietary consumer database
- Appily Advance’s lead generation platform
- First-party targeting lists
- Test-taker lists
- Your institution’s inquiry pool
- Current undergraduates and recent alumni
- Paid search
- Organic web traffic
Custom graduate enrollment marketing campaigns
We drive graduate and adult learner enrollment results with responsive campaigns choreographed across channels and customized to each student’s intent and behavior.
Integrated digital awareness marketing
Responsive campaign design
Custom campaigns based on consumer data
Access to your campaign performance data from day one
Rigorous pilots and tests ensure our work is informed by the latest data
100+ field tests performed annually
Continual innovation and data transparency
Our work is rooted in data, including micro and macro insights derived from digital body language, proprietary datasets, and predictive analytics. Our robust pilots and tests mean our higher education partners are always one step ahead of the student market.
Craft an innovative blueprint for graduate and adult enrollment growth
We go beyond OPMs and digital marketing agencies to help you develop a plan to succeed in this dynamic market. Our strategic guidance is informed by best practice research, a team of dedicated EAB experts, and a deep understanding of your institution’s needs and goals.
Meet Our Graduate Recruitment Experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.Talk to an Expert
Let's boost your graduate and adult learner enrollment together
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