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How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
Adult Education Blog
Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Adult Education Blog
Blog

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
Adult Education Blog
Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog
Blog

Considering the impacts of COVID-19 on our lifelong learning model

These ideas began to revolutionize how higher education continuing education units think about who we’re serving and how we’re serving them. The result was advocacy for alternative credentials, like badges…
Blog

Serving adults through their lifetime learning journey

My capstone project was focused on Goal 2: Graduate Education and Lifetime Learning, which includes a strategic imperative focused on providing robust educational offerings and delivery methods that includes baccalaureate…
Blog

Why you should be ramping up your graduate and adult growth strategy now-and how to do it successfully

From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy.
Adult Education Blog
Blog

Here’s what the institutions who grew grad enrollment in 2020-21 did right

Growth in graduate enrollment across the last two years exceeded dreary pre-pandemic growth projections from the National Center for Education Statistics. Graduate enrollment expanded by 2.4% in 2020 and 2.1%…
Adult Education Blog
Blog

Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.

It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
Adult Education Blog
Blog

Turn your non-university competitors into your collaborators

Learn how to use alternative providers to bolster enrollment, increase program flexibility, and reduce student costs in your own offerings.
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