Adult Learner Recruitment
Helping Graduate and Adult-Serving Programs Succeed
200+
partner institutions6:1
average ROI for graduate programs across multi-year partnership18%
graduate enrollment growth on averageWhy EAB Adult Learner Recruitment?
EAB Adult Learner Recruitment partners benefit from our most comprehensive suite of services and high-touch service model. With staffing challenges permeating enrollment shops nationwide, our experts serve as an extension of your team and collaborate closely to help you achieve growth and class-shaping goals. Through rigorous research and more than 100 field tests each year, we keep your institution ahead of market trends and leverage up-to-the-minute best practices on your behalf. Most importantly, we get results—the graduate, online, professional, and adult degree completion programs we work with consistently outperform the market and achieve new growth milestones year after year.
Expand and diversify your pool of right-fit adult students
EAB’s team of lead generation experts partners closely with your team to expand and diversify your pool of prospective students. We generate qualified leads from a mix of known and proprietary sources, including:
- Our proprietary 200M+ consumer database
- Appily Advance’s lead generation platform
- Organic web traffic
- First-party targeting lists
- Test-taker lists
- Paid search
- Your institution’s inquiry pool
- Current undergraduates and recent alumni
Nurture graduate and adult students to application with custom, comprehensive campaigns
No two adult students are alike, and our marketing campaigns are just as unique as each prospective student. We drive full-funnel results with marketing messages responsive to each student’s intent and behaviors. We partner with your team to orchestrate cohesive campaigns across channels, accounting for the long and often meandering nature of adult learners’ journey to enrollment.
Improve yield and retention to maximize enrollment potential
Through our Insights Dashboard, our partners have 24/7 visibility into campaign performance data at every step of the funnel, allowing your team to make data-informed, strategic decisions throughout the enrollment cycle. Once students have been admitted, we ensure strong yield rates by combining advanced survey techniques and big data with our financial aid modeling, cost analysis, and policy guidance to maximize enrollments.
Build market-ready programs for competitive advantage
We go beyond OPMs and digital marketing agencies to help our partners identify growth opportunities, evaluate program features such as admissions requirements and pricing, develop corporate partnerships, and more. Our strategic guidance on all aspects of adult student recruitment is informed by a deep understanding of your goals and portfolio, best practice research, rigorous data analysis, and our experts’ decades of experience on campus and beyond.
"I’ve been a sitting Vice President for more than 20 years. Every year that I’ve been a sitting Vice President, I’ve been partnered with EAB. I don’t think I could do this work without this partnership.
"Scott Briell, Senior Vice President for Enrollment Management and Marketing
Notre Dame of Maryland University
"Our relationship with EAB has really made a difference for us, and been valuable to us, in making us rethink how we’re going about going to market. We’ve really seen good growth in our MBA program at a time when that’s becoming more competitive.
"Brian Engelhart, Vice President of Marketing and Communications
Indiana Tech
Meet the Adult Learner Recruitment Team
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Talk to an Expert
Senior Vice President, Adult Learner Recruitment
Specialties Strategic Planning, Marketing and Recruiting, Enrollment Strategy, Future Growth Opportunities, Board Relations, Future Market Trends, Revenue Growth
Managing Director, Consulting Services
Let's boost your graduate and adult learner enrollment together
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Research and Insights
3 trends about the graduate and adult learner market that presidents need to know
Graduate enrollment goals are increasing—here are 3 strategies to keep up.
The top 5 ways prospective graduate and adult learners are finding your programs
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