Delivering High-Quality Leads
70%+lower cost per lead compared to Meta, LinkedIn, and Paid Search acquisition
2xAppily Advance leads respond to marketing 2x faster than leads from a school’s inquiry pool or test-taker lists
1.7xhigher response rate among Appily Advance leads compared to purchased list sources
Reach more right-fit students
Backed by EAB’s 12+ years of experience supporting graduate and adult programs through Adult Learner Recruitment, Appily Advance applies a deep understanding of adult student search preferences—alongside rigorous testing and analysis—to find and engage prospective students at scale. We draw from a variety of sources including consumer analytics, paid media, SEO, retargeting, and proprietary resources to identify students interested in returning to school.
- 5M+ ad impressions per month and growing
- 3K click-throughs from Google Search per month and growing
Convert general interest into marketable leads
Using a highly engaging interactive web experience, we provide students personalized career pathways or return-to-school readiness scores and then steer them to corresponding resources to support program discovery. We deploy a gamified approach that disarms students from their aversion to marketing and fuels higher response rates.
- Engage prospects through “mini-games”
- Support student career and program discovery
- Provide students with in-demand info on return on education
Receive rich leads for inclusion in your marketing
We collect and share a variety of student data points including contact information, location, desired degree level, area of interest, and more. This information helps you not only qualify right-fit leads, but also personalize your outreach to students.
- 82% of individuals who complete the initial quiz experience fill out a lead form
Partner With Our Lead Generation Experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.Talk to an Expert
Vice President, Program Marketing for ALR and General Manager, Agency ServicesSpecialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement
Senior Director, Partner DevelopmentSpecialties Channel Strategy, Digital Marketing and Communications, Lead Generation and Inquiry Management, Market Research, Marketing and Recruiting, Online Learning
How One Institution Nearly Tripled Online Enrollment in Three Years
Sequoia State University, a large public university in the South, was not meeting their growth goals through their partnership with an OPM. The university saw an opportunity to grow their entire online portfolio with EAB by expanding their lead generation and marketing strategies.
Latest Research and Insights
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Speak with an expert to learn more about how Appily can help you achieve your unique enrollment goals.