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Appily Advance

Cost-effective, high-intent inquiries for graduate and adult-serving programs
Adult learners are notoriously challenging to find, nurture, and convert. Appily Advance uses a diversified acquisition strategy and gamified user experience to generate high-intent leads for your institution’s graduate, healthcare, and adult-serving programs.

Delivering High-Quality Leads


lower cost per lead compared to Meta, LinkedIn, and Paid Search acquisition


Appily Advance leads respond to marketing 2x faster than leads from a school’s inquiry pool or test-taker lists


higher response rate among Appily Advance leads compared to purchased list sources
Diversified Acquisition Strategy

Reach more right-fit students

Backed by EAB’s 12+ years of experience supporting graduate and adult programs through Adult Learner Recruitment, Appily Advance applies a deep understanding of adult student search preferences—alongside rigorous testing and analysis—to find and engage prospective students at scale. We draw from a variety of sources including consumer analytics, paid media, SEO, retargeting, and proprietary resources to identify students interested in returning to school.

  • 5M+ ad impressions per month and growing
  • 3K click-throughs from Google Search per month and growing
Gamified User Experience

Convert general interest into marketable leads

Using a highly engaging interactive web experience, we provide students personalized career pathways or return-to-school readiness scores and then steer them to corresponding resources to support program discovery. We deploy a gamified approach that disarms students from their aversion to marketing and fuels higher response rates.

  • Engage prospects through “mini-games”
  • Support student career and program discovery
  • Provide students with in-demand info on return on education
Data Capture and Lead Qualification

Receive rich leads for inclusion in your marketing

We collect and share a variety of student data points including contact information, location, desired degree level, area of interest, and more. This information helps you not only qualify right-fit leads, but also personalize your outreach to students.

  • 82% of individuals who complete the initial quiz experience fill out a lead form
Appily Advance

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert
Emily Upton

Vice President, Program Marketing for ALR and General Manager, Agency Services

Specialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement
Sian Blake
Sian Blake

Senior Director, Partner Development

Specialties Channel Strategy, Digital Marketing and Communications, Lead Generation and Inquiry Management, Market Research, Marketing and Recruiting, Online Learning
  • The Strategies One Graduate School Used to Increase Fall Enrollments by 24 % In Two Years

    Mahogany sought to establish its brand in the graduate space, enroll more students from outside their region, and expand its data science programs to meet demand from local elected officials and employers.

  • Growing Degree Completer Enrollment Through a Data-Backed Intent Marketing Strategy

    Bamboo aimed to grow enrollment in their adult degree completer program, yet struggled to consistently reach and recruit students due to issues with email deliverability.

  • How One Institution Nearly Tripled Online Enrollment in Three Years

    Sequoia State University, a large public university in the South, was not meeting their growth goals through their partnership with an OPM. The university saw an opportunity to grow their entire online portfolio with EAB by expanding their lead generation and marketing strategies.

Latest Research and Insights


How to use marketing to engage program-switchers

Marketing to students by program of interest sounds like a good idea, but with the knowledge that many…
Adult Education Blog

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future,…
Adult Education Blog

How to Boost Graduate Enrollment

EAB experts discuss the best digital channels and strategies for finding, engaging, and enrolling more students to grow…

Ready to get started?

Speak with an expert to learn more about how Appily can help you achieve your unique enrollment goals.

Adult Learner Recruitment

Reach, enroll, and serve graduate, online, and adult learners with next-generation marketing and growth strategies

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Virtual Tours

Bring your campus story to life with immersive tours that drive student engagement and inquiries

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Navigate360 is the CRM trusted by 850 schools to recruit, retain, and empower students in college and beyond

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