Appily Advance
An Innovative Lead Generation Solution to Meet Today’s Enrollment Challenges
Delivering High-Quality Leads
70%+
lower cost per lead compared to Meta, LinkedIn, and Paid Search acquisition
27%
faster response time than leads from test-taker lists
3%
lead-to-application rate
Acquire more right-fit students
Backed by EAB’s 12+ years of experience supporting graduate and adult programs through Adult Learner Recruitment, Appily Advance applies a deep understanding of adult student search preferences—alongside rigorous testing and analysis—to find and engage prospective students at scale. We draw from a variety of sources including consumer analytics, paid media, SEO, retargeting, and proprietary resources to identify students interested in returning to school.
- 36% higher lead form submission rate with Appily Advance than with institution-specific paid search
Convert general interest into marketable leads
Appily Advance uses advanced modeling across 75+ enrollment and engagement signals to refine lead lists, ensuring higher-fit students find your program. By sourcing high-intent leads for your specific programs, markets, and goals, we help your team focus outreach where it matters most, increasing efficiency and improving lead-to-application performance.
- Provide students with in-demand info on return on education
- Receive a customized and vetted list of engaged students
- 60 median days from lead to apply
Stay ahead of disruptive market shifts
Appily Advance is continuously optimized through annual marketing tests, by evaluating hundreds of thousands of leads against real enrollment outcomes, and through ongoing adult learner research. Combined with hands-on strategic guidance from EAB experts, this ensures your lead generation strategy evolves with the market, so you can protect quality, reduce wasted spend, and turn more leads into enrollments.
- 8K+ adult learners surveyed annually to inform lead testing and optimization
- 40+ marketing and analytics professionals on staff
This partnership delivered far more than a product. We gained access to cutting-edge market research and expert coaching that transformed how we communicate with graduate applicants and strengthened our enrollment strategy well beyond this single project.
Kerry Wilks, Associate Vice Chancellor for Graduate Studies and Grants and Research
University of Wisconsin-Green Bay
Partner With Our Lead Generation Experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team through customized workshops and ongoing coaching.
Talk to an Expert
Emily Upton
Vice President, Program Marketing for ALR and General Manager, Agency Services
Specialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement
Jesse Holzbach
Managing Director, Partner Success, Adult Learner Recruitment
Specialties Digital Marketing, Enrollment Strategy, Lead Generation and Inquiry Management, Marketing and Recruiting
Case Studies
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How Two Universities Are Sourcing a High Volume of Cost-Effective, High-Intent Leads
Opal and Topaz aimed to grow graduate business and healthcare leads with high-intent names that complemented their existing strategies. Facing declining traditional sources, they sought right-fit domestic leads within budget to strengthen their pipelines.
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How One School Improved Enrollment Outcomes with High-Intent Domestic Leads
Moonstone sought to strengthen its graduate enrollment pipeline amid declining international enrollment and reduced visibility into domestic prospects. By partnering with Appily Advance, the university improved conversion rates and drove more efficient domestic enrollment growth.
Latest Research and Insights
International enrollments are shrinking. Your program must adapt.
Why AI is the biggest disruption to your graduate lead pipeline
How adult degree completers are rethinking their college search
Ready to get started?
Speak with an expert to learn more about how Appily can help you achieve your unique enrollment goals.