Audience Generation and Targeting
Build a robust audience of your best-fit prospects
Compared to traditional undergraduates, prospective adult learners can be extremely difficult to find and engage. We help you generate a large audience of right-fit prospects from a mix of new and traditional sources, including our proprietary consumer database, first-party digital sources, test-taker lists, and your institutional inquiry pool and current undergraduates. Our targeting experts work hand-in-hand with your team to optimize search parameters and define your markets to maximize your reach.
Deploy intent-based, personalized marketing at scale
Our best-in-class intent marketing strategy enables your institution to deliver customized messages to the right prospects at the right time. We craft detailed personas of your target student populations, which inform omnichannel marketing campaigns and drive applications and enrollments.
Our student journey marketing delivers sustainable results:
0%increase in campaign response rates
0Xthe number of leads generated
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Market Opportunity Scan
- Prioritized list of top 3-5 new growth opportunities
- Matched to regional labor market needs
- Analysis of market saturation and size data
- Peer program analysis
Portfolio Health Checks
- Evaluates select academic portfolio's performance against workforce demand and competitive field
- Plots high performing programs and low-performing programs based on growth potential
360 Degree Program Assessment
- Evaluate existing program through four angles
- workforce intelligence
- regional competitive profile
- prospective student inquiry audit
- web and mobile presence
Program Feasibility Study
- Validates market demand for new program
- Identifies top employers and in-demand job knowledge and skills
- Evaluates peer programs
- Provides curricular or marketing guidance
Strategic Portfolio and Marketing Planning
Optimize your portfolio with our best practice research and consulting
We rely on real-time labor market intelligence, decades of marketing expertise, and hundreds of program development best practices from our Professional & Adult Education Forum to help you create a program portfolio optimized for long-term growth. Our customized recommendations and consulting provide support at all stages of the program development process to spark action, navigate unknowns, and accelerate growth.
Partners receive exclusive access to a variety of offerings, such as:
Market research validates demand, reveals risks, and accelerates program development
Organizational design support ensures your unit is designed for maximum efficiency and revenue growth
On-site workshops help generate discussion and consensus among boards and other stakeholders
Strategic Review and Optimization
Stay ahead of the curve with continual innovation and data transparency from day 1
Innovation underpins everything we do. We operate hundreds of field tests a year across 100+ partner institutions and more than 15 areas of study to surface new industry best practices. Our ongoing research and innovation enables you to stay on the cutting edge of the competitive adult learner market. And unlike online program management companies, we provide 24/7 visibility into our campaign performance and strategy.
Results our partners have seen
the number of leads generated
increase in campaign response rate
average increase in enrollment in their first year of partnership
Multichannel marketing drives results throughout the candidate journey
How an adult degree completer program at a private university in the Northeast partnered with EAB to raise awareness and increase enrollments
Let us help you reach your enrollment goals
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