Marketing & Enrollment

Adult Learner Recruitment

Harness next-generation growth strategies to recruit, enroll, and serve graduate and adult learners


As traditional undergraduate enrollment continues to decline, revenue from graduate, online, professional, and adult degree completer programs has never been more critical to your financial sustainability. Graduate enrollment is growing much faster than projected, but not all institutions are benefitting from this growth.

Our Adult Learner Recruitment partners see 18% graduate growth on average and a 6:1 average return on their investment in just one year of partnership.

Unrivaled Lead Generation

Maximize reach and build a robust audience

EAB's experts partner with your team to develop a lead generation strategy to expand your pool of right-fit prospective students.

  • Our proprietary consumer database
  • Appily Advance's lead generation platform
  • First-party targeting lists
  • Test-taker lists
  • Your institution's inquiry pool
  • Recent alumni
  • Current undergraduates
Marketing Orchestration

Custom graduate enrollment marketing campaigns

We drive graduate and adult learner enrollment results with responsive campaigns choreographed across channels and customized to each student's intent and behavior.

Integrated digital awareness marketing

Responsive campaign design

Omnichannel engagement

Intelligent Analytics

Continual innovation and data transparency

Our work is rooted in data, including micro and macro insights derived from digital body language, proprietary datasets, and predictive analytics. Our robust pilots and tests mean our higher education partners are always one step ahead of the student market.


Custom campaigns based on consumer data

Access to your campaign performance data from day one

Rigorous pilots and tests ensure our work is informed by the latest data

100+ field tests performed annually

  • Program and portfolio design
  • Growth opportunities
  • Organizational design
  • Corporate partnerships
  • Pricing strategy
  • Market positioning

Craft an innovative blueprint for graduate and adult enrollment growth

We go beyond OPMs and digital marketing agencies to help you develop a plan to succeed in this dynamic market. Our strategic guidance is informed by best practice research, a team of dedicated EAB experts, and a deep understanding of your institution's needs and goals.

  • 7,000+ custom market research reports completed
  • 350+ case studies and best practices
  • 200+ implementation and strategy tools

Partner results and stories



partner institutions


average ROI in just one year of partnership


graduate enrollment growth on average


net tuition revenue influenced on average

Adult Learner Recruitment Case Study Compendium

Multichannel Marketing Drives Results Throughout the Candidate Journey

How One Business School Surpassed Their 2020 Enrollment Goal During COVID-19

Meet our experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Jennifer Winn

Jennifer Winn

Senior Vice President

beth donaldson

Beth Donaldson

Managing Director

Todd Heilman

Todd Heilman

Consultant and Principal

Lex Ruby-Howe

Lex Ruby-Howe

Vice President

Trending research and insights

Meet Your New Graduate and Adult Learner

How to use marketing to engage program-switchers

Building awareness of your law program is more important than ever

5 career services to support your professional and adult learners

Here’s how to engage your alumni and facilitate lifelong learning

Our New Staffing Model Playbook for Higher Ed CMOs

Scott Briell, Vice President for Enrollment Management and Marketing

"I have been satisfied with [Adult Learner Recruitment] for many years. The reasons are twofold: first, they get results; and second, we are true partners and reach decisions about our work together."

Let's boost your graduate and adult learner enrollment together

Want to learn more on how to attract adult and graduate students? Schedule a demo for EAB's Adult Learner Recruitment solution.

Explore all graduate and adult learner solutions

Virtual Tours

In a digital-first world, YouVisit virtual tours give prospective students an immersive experience of your campus from the comfort of their homes.

Professional & Adult Education Forum

Access data-focused resources to empower you to make informed decisions across a wide range of areas.

Law School Enrollment Services

Leverage intent marketing, market research, strategic consulting, and consumer analytics to help meet your enrollment goals.

Appily Advance

Generate more high-quality leads for your graduate or adult-serving programs.

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