As traditional undergraduate enrollment continues to decline, revenue from graduate, online, professional, and adult degree completer programs has never been more critical to your financial sustainability. Graduate enrollment is growing much faster than projected, but not all institutions are benefitting from this growth.
Our Adult Learner Recruitment partners see 18% graduate growth on average and a 6:1 average return on their investment in just one year of partnership.
Unrivaled Lead Generation
Maximize reach and build a robust audience
EAB's experts partner with your team to develop a lead generation strategy to expand your pool of right-fit prospective students.
We generate leads from sources including...
Our proprietary consumer database
Cappex's student search platform
First-party targeting lists
Your institution's inquiry pool
Custom graduate enrollment marketing campaigns
We drive graduate and adult learner enrollment results with responsive campaigns choreographed across channels and customized to each student's intent and behavior.
Integrated digital awareness marketing
Responsive campaign design
Continual innovation and data transparency
Our work is rooted in data, including micro and macro insights derived from digital body language, proprietary datasets, and predictive analytics. Our robust pilots and tests mean our higher education partners are always one step ahead of the student market.
Custom campaigns based on consumer data
Access to your campaign performance data from day one
Rigorous pilots and tests ensure our work is informed by the latest data
100+ field tests performed annually
See what enrollment strategies our experts provide guidance
Program and portfolio design
Craft an innovative blueprint for graduate and adult enrollment growth
We go beyond OPMs and digital marketing agencies to help you develop a plan to succeed in this dynamic market. Our strategic guidance is informed by best practice research, a team of dedicated EAB experts, and a deep understanding of your institution's needs and goals.
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Senior Vice President
Consultant and Principal
Trending research and insights
Why two thirds of graduate enrollment leaders may leave their jobs
If this issue continues, please contact EAB Help at [email protected] for further assistance.
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