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Blog

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Advancement Blog
Blog

Why advancement employees leave (and how leaders can fix it)

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time.…
Advancement Blog
Blog

4 Key Questions About the Advancement Landscape, Answered

At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones,…
Advancement Blog
Blog

The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

In this blog, we’ll explore the dos and don’ts of leveraging your institution’s traditions in an annual giving program.
Advancement Blog
Infographic

How to find the next generation of major gift donors

Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations specifically to their needs.
Advancement Advisory Services
Infographic

Identify 5 Defining Advancement Challenges for the Decade

EAB has identified the five defining challenges that advancement will face across the coming decade in this infographic.
Advancement Advisory Services
Blog

Overcome these two roadblocks to engage young alumni

Engaging young alumni is vital for the health of your institution and annual giving program. In this blog post, we’ll explore two key roadblocks that impact the engagement of young…
Advancement Blog
Blog

5 top priorities for advancement leaders in 2023

In April 2023, EAB surveyed chief advancement officers across the United States, Canada, and the United Kingdom asking them to identify the most pressing issues for their advancement shops. The…
Advancement Blog
Blog

The impact of giving days—and how to re-invigorate yours

Explore key advantages of a successful giving day and get quick, actionable tips for re-invigorating yours.
Advancement Blog