Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
AI for Graduate and Adult Education Enrollment Leaders
This insight paper provides an overview of how the new AI impacts enrollment operations for graduate, online, and…
Adult Learner Recruitment
Insight Paper
The Great Opt-Out
This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360
Insight Paper
Understanding the High School Counselor Perspective
This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Insight Paper
2024 Parent Survey: Understanding Top Parent Concerns in College Search
Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360
Explore all our blogs
More Blog Posts
Blog
AI is changing the game for graduate and adult student recruitment—here’s how
How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact…
Adult Education Blog
Blog
How to mitigate marketing fatigue in higher education
Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation.…
Adult Education Blog
Blog
Why your messages are getting flagged as spam—and how to avoid it
Despite the growing deliverability challenges, email remains a cornerstone of a robust multichannel strategy.
Enrollment Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
How to Enroll More International Students
Experts share tips to help US colleges attract and enroll more international students.
Podcast
New Survey Reveals What Today’s Adult Learners Really Want
Experts review findings from EAB’s latest survey of over 6k graduate students and adult learners.
Podcast
Can Community Colleges Maintain Momentum in 2025?
Experts examine reasons behind the recent surge in community college enrollment and discuss potential challenges and opportunities that…
Videos
All Videos
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Video
Enroll360 On-Demand Webinar Library
Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Infographics
All Infographics
Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
Enroll360
Infographic
Mapping the enrollment landscape
Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
Infographic
Who's on Match?
Download our newest infographic to learn more about the students you can connect with through Match and how…
Appily Match