Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Insight Paper
Achieving Today’s Ever-Growing Graduate Enrollment Goals
This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper
Understanding and Navigating Today's Graduate Enrollment Staffing Concerns
This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Tool
GenAI Employer Interview Guide
This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Resource Center
Microcredential Resource Center
This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional…
Professional and Adult Education Advisory Services
Tool
Microcredential Prioritization Matrix
This tool helps PCO education leaders identify programs with lost leads to launch in-demand microcredentials.
Professional and Adult Education Advisory Services
Insight Paper
Student Priorities and Preferences in a New Era of Graduate and Adult Education
Discover three insights to help you adapt your recruitment strategies to the shifting behavior and preferences of graduate…
Adult Learner Recruitment
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More Blog Posts
Blog
How to capitalize on the rising demand for graduate-level interdisciplinary degrees
When conferrals for master’s degrees in interdisciplinary studies grew by over 10,000 in five years, graduate enrollment leaders…
Adult Education Blog
Blog
AI is changing the game for graduate and adult student recruitment—here’s how
How could AI transform the ways we reach and recruit students? Learn more about how hyper-personalization can impact…
Adult Education Blog
Blog
How to mitigate marketing fatigue in higher education
Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation.…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Survey Highlights What Matters Most to Adult Learners
Experts review findings from a new EAB survey of nearly 4,000 current and prospective adult learners and share…
Podcast
How to Recruit Adult Career Switchers
Experts explain how to recruit adult learners who are interested in graduate business degree programs that will help…
Podcast
How UCF is Expanding Opportunities for Hispanic Adult Learners
Representatives from the UCF College of Nursing discuss a public-private partnership that helps them provide more Hispanic adult…
Videos
All Videos
Video
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Video
Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment
Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Adult Learner Recruitment
Infographics
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Infographic
Meet your new graduate and adult learner infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic
The 6 stages of the adult degree completer journey
Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Adult Learner Recruitment
Infographic
How to understand higher education enrollments in economic recessions
Discover why not every institution benefits from increased enrollments as the economy declines in this interactive infographic.
Professional and Adult Education Advisory Services