Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Resource Center
Graduate and Adult Learner Resource Center
Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of…
Adult Learner Recruitment
Insight Paper
Student Priorities and Preferences in a New Era of Graduate and Adult Education
Discover three insights to help you adapt your recruitment strategies to the shifting behavior and preferences of graduate…
Adult Learner Recruitment
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Research Report
How to Build a Financially Sustainable Microcredential Portfolio
Discover four tactics to improve the financial viability of microcredential offerings as you build a financially sustainable microcredential…
Professional and Adult Education Advisory Services
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Research Report
Overcoming Obstacles to Nursing Enrollment Growth
This report outlines insights from over a decade of nursing education research and explores the factors limiting program…
Professional and Adult Education Advisory Services
Tool
Microcredential Proposal and Evaluation Template
To avoid developing microcredentials that are not financially viable, use the two tools in this toolkit to make…
Professional and Adult Education Advisory Services
Tool
Professional and Adult Education Social Media Toolkit
This toolkit contains 12 tools to support PCO units in developing a formal social media strategy, creating content,…
Professional and Adult Education Advisory Services
Research Report
Addressing the need for nursing education amidst shortages
Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data,…
Professional and Adult Education Advisory Services
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Blog
3 ways to make your website stand out to graduate prospects
Discover ways to attract graduate students to your university website by enhancing functionality, SEO, and user experience.
Adult Education Blog
Blog
Use these tried-and-true strategies to start building effective employer partnerships
While there’s no one-size-fits-all fix, schools can use smart strategies to close the gaps and create strong, lasting…
Higher Education Strategy Blog
Blog
Three employment webpage updates to improve your hiring
As a professional, continuing, and/or online education leader, what can you do to your employment websites to stand…
Adult Education Blog
Latest Podcast Episodes
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Podcast
Survey Highlights What Matters Most to Adult Learners
Experts review findings from a new EAB survey of nearly 4,000 current and prospective adult learners and share…
Podcast
How to Recruit Adult Career Switchers
Experts explain how to recruit adult learners who are interested in graduate business degree programs that will help…
Podcast
How UCF is Expanding Opportunities for Hispanic Adult Learners
Representatives from the UCF College of Nursing discuss a public-private partnership that helps them provide more Hispanic adult…
Videos
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Video
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Video
Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment
Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Adult Learner Recruitment
Infographics
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Infographic
Meet Your New Graduate and Adult Learner Infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic
The 6 stages of the adult degree completer journey
Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Adult Learner Recruitment
Infographic
How to Understand Higher Education Enrollments in Economic Recessions
Discover why not every institution benefits from increased enrollments as the economy declines in this interactive infographic.
Professional and Adult Education Advisory Services