Content Type: White Paper
College and university cabinets must start responding to financial and mission threats by adopting digital-first and multimodal strategies. Use his briefing to spark honest dialogue about higher ed’s multimodal future.
EAB launched an academic affairs organizational benchmarking survey to provide much-needed insight into the size, scope, and processes in place at colleges and universities across North America.
To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
University leaders face increasing pressure from stakeholders, including trustees, alumni, and current students, to address environmental concerns. This report offers best practices for developing and maintaining corporate partnerships that support sustainability efforts on campus.
A rapid proliferation of lead sources for college-bound students is leaving many college and university enrollment leaders with more questions than answers. Our white paper explains what an optimized, integrated portfolio of audience sources and conversion channels looks like in today’s recruitment-marketing landscape.
The challenging circumstances of the pandemic served as an inadvertent stress test for enrollment practices, shedding new light on certain vulnerabilities and the tools needed to address them. This white paper shares lessons and resources to help enrollment leaders navigate the “new normal,” including recommendations for how to best engage students virtually, guidance on operationalizing test-optional admissions, and strategies for communicating about aid and affordability.
Learn about three tactics CIOs and their teams can use to improve adoption and efficacy of current products by faculty and staff across campus.
Chief Wellness Officer (CWO) positions have grown rapidly across the past few years due to growth in appreciation for proactive well-being support and escalating demand for mental health services. This white paper outlines common responsibilities, reporting lines, and desired expertise and credentials for these positions as well as example job descriptions.
Living in the shadow of today’s consumer economy, higher education is on the hook for delivering seamless, personalized experiences while staying true to its educational mission. Across three sections, this white paper explores the mandate for student-centric innovation and offers a roadmap for higher education leaders to develop a sustainable digital strategy for the years ahead.
Nine lessons on communicating the value proposition of your college to increasingly price-sensitive families
Recent higher-education industry research demonstrates that cost is playing an increasingly dominant role in how families pick colleges. It has also shown that growing price sensitivity is negatively impacting some schools’ enrollment outcomes and suggests that coming demographic changes are sure to intensify this phenomenon. Read this white paper to learn how to more effectively communicate the value proposition of your institution.