Content Type: White Paper
Nine lessons on communicating the value proposition of your college to increasingly price-sensitive families
Recent higher-education industry research demonstrates that cost is playing an increasingly dominant role in how families pick colleges. It has also shown that growing price sensitivity is negatively impacting some schools’ enrollment outcomes and suggests that coming demographic changes are sure to intensify this phenomenon. Read this white paper to learn how to more effectively communicate the value proposition of your institution.
Bring your digital transformation strategy to life by engaging campus stakeholders
As university leaders strive to build organisations with greater technological dexterity, many have taken the critical first step of creating a digital strategy. But, what’s next?
Leading with Career Development to Attract Prospective College Students
As the coronavirus pandemic threatens to leave a deep, long-lasting recession in its wake, prospective students and families are rethinking their college choices. This white paper shares how institutions can showcase their essential role in the three core stages of a student’s career development journey—career discovery, skill development, and employer networking—to prospective students and families.
How COVID-19 is shaping digital student activism
2020 created a perfect storm to expedite the evolution of digital student activism. Students are innovating to find virtual replacements for some of the essential functions of in-person activism: building support for a cause, demonstrating urgency, and amplifying unrepresented voices.
Realign Gift Officer Metrics in the COVID-19 Era
In the midst of COVID-19, college and university advancement leaders are wondering how to set reasonable fundraising goals and which metrics to track to help them get there. Read this white paper to learn how to strategically realign metrics with what matters most and help keep development officers on track.
How to Implement Indexed Tuition at Your Independent School
A central barrier to racial and socio-economic diversity at independent schools is the cost of
attendance, and indexed tuition is one way to attract a wider array of families. This implementation guide contains an overview of indexed tuition models, as well as key considerations
and milestones in making a change from a traditional financial aid model.
Optimize Financial Aid to Shape Your Independent School’s Student Body
Most independent schools do not fully utilize financial aid as a lever to help shape their classes. This brief outlines how independent K-12 schools can employ aid as a tool to enroll the racially and socio-economically diverse classes they seek.
Recruiting Online International Students
This resource provides strategies for attracting online international students, marketing programs internationally, and finding locations for international student recruitment.
Executive Guide to Certificate Market Risks and Opportunities
This whitepaper details the market trends that make it difficult for certificate enrollments to take off and profiles six successful certificate programs designed specifically to reach underserved markets, advance regional partnerships, and to continually test evolving market demand.
Re-enrolling America’s College Stopouts
Learn how to more effectively find, re-recruit, support, and re-enroll college stopouts at your institution in this interactive white paper.
