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COE Forum

Our COE Forum provides employer-focused market research, marketing and recruiting strategy studies, and implementation resources to help you compete in a crowded market while supporting institutional goals. Our data-focused approach will empower you to make informed decisions across a wide range of areas, including:

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Creating a school of professional studies was a gigantic leap for this institution. Having EAB and COE to support and validate that we had the right kinds of ideas.. [was] critically important.

"Creating a school of professional studies was a gigantic leap for this institution. Having EAB and COE to support and validate that we had the right kinds of ideas.. [was] critically important."

Karen Sibley, Vice President for Strategic Initiatives
Brown University

Research & Insights


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When invited to design new programs, faculty and institutional leaders often fall back on the familiar: Develop a specialization in my research area, add a prestigious terminal degree in our field, let’s see what our peers have been developing. In conversations to improve existing programs, the path is similar—or concludes that, if just given additional…

After a year of secret shopping, here’s how to recruit stealth prospects. By Jacquelyn Katuin, research associate Over the past year, the COE forum has been investigating programs members wanted us to ‘secret shop.’ Through our efforts, we’ve identified the stage where recruitment strategy tends to falls short: prospect phone conversations. Today’s adult student is…

Over the past six years, the COE Forum has benchmarked the organizational characteristics of professional, continuing, and online education divisions. We’ve created a dataset that includes over 230 institutions to gain insight into how COE unit organizational design can promote (or inhibit) revenue growth. We commonly hear questions from our members about whether their COE…

Launching and repositioning programs that can compete in a challenging market for professional, continuing, and online education requires a nuanced understanding of what motivates students to enroll. But all too often, working professionals who enroll in these programs are treated as one monolithic segment—or divided into career changers vs. career advancers. A closer look at…

Teaching analytics to your non-quantitative students prepares them for the nearly one million citizen data science roles we’ve found. The term “citizen data scientists” refers to professionals whose primary job function falls outside specialized data analysis, but who use data analytics in their work. As organizations rely more heavily on data analysis to make decisions,…



About the Webconference With adult student needs changing and the value of a degree in question, COE leaders feel the pressure to innovate and make up for traditional enrollment losses. Institutional leaders, the media, and external stakeholders believe that alternative credentials and short-format offerings could help solve this problem. Join us for this webconference as…

About the Webconference COE units are often expected to be at the forefront of new and innovative strategies. As conversations about higher education’s value intensify and stakeholders compete to define the academy’s position in a changing economy, COE leaders will be called to deploy their expertise in breaking down institutional silos and helping the rest…


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