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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it

Move-in melt is a form of student melt, or attrition, that occurs later in the summer, usually just before or on move-in day—a pivotal moment for incoming freshmen. After observing…
Enrollment Blog
Event

The Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Reach Graduate Enrollment Goals

Hear former higher ed CMO, Val Fox, explain how to strengthen your university’s outreach to graduate and adult learners.
Event

Crafting a Strategic Enrollment Management (SEM) Plan

Enrollment declines are forcing community colleges to reevaluate their current enrollment strategies. Many community college leaders have turned to strategic enrollment management (SEM) as the solution. This webconference focuses on…
Event

Predictive Enrollment Analytics Collaborative for Community Colleges

This webconference, which introduces the collaborative and provides a background on the research concepts we will focus on for the next few months, is best suited for VP's of Student…
Blog

The campaign strategy that helped one graduate program see a 4.6x increase in applicants

Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of…
Adult Education Blog
Event

The New Normal: Sizing International Enrollment Opportunities

Many of our partners are tasked with maintaining a sustainable enrollment pipeline amidst travel limitations, funding declines, and ongoing global financial disruption. These persistent challenges mean institutions will have to…
Event

Conquering the Enrollment Challenges of Rural Community Colleges

With rural community college enrollment down nationwide and the number of college-going high school graduates expected to decline in coming years, the need to enroll, retain, and graduate more students…
Blog

Ask these 3 questions before expanding your CRM-based marketing

There are many ways enrollment leaders can leverage the power of their CRM for recruitment communications. Modern CRMs are immensely dynamic, and they offer a plethora of opportunities to streamline…
Enrollment Blog
Blog

When “more” is more: Multiple email addresses means better conversion

We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
Enrollment Blog
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