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Event

Predictive Enrollment Analytics Collaborative for Community Colleges

This webconference, which introduces the collaborative and provides a background on the research concepts we will focus on for the next few months, is best suited for VP's of Student…
Tool

Making Your Independent School Digital Marketing Ads Count

The lessons in this resource offer a crash course on the applications of digital recruitment and the digital marketing landscape. This primer arms enrollment managers with the information they need…
Research Report

Preventing Early Attrition

In an era of declining enrollments and heightened competition, community college leaders must focus on optimizing intake for incoming students by smoothing their path to enrollment and completion. This study…
Blog

Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices

In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.
Enrollment Blog
Blog

5 ways to communicate with students about the Fall 2025 FAFSA

EAB expert Brett Schraeder explores five updated recommendations to effectively communicate the delayed Fall 2025 FAFSA release to students and families.
Enrollment Blog
Blog

Ask these 3 questions before expanding your CRM-based marketing

There are many ways enrollment leaders can leverage the power of their CRM for recruitment communications. Modern CRMs are immensely dynamic, and they offer a plethora of opportunities to streamline…
Enrollment Blog
Blog

When “more” is more: Multiple email addresses means better conversion

We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
Enrollment Blog
News

Why Students Opt Not to Enroll

Students in a new survey cite concerns about academic preparation, mental health and affordability. Many say college isn’t worth it.
Inside Higher Ed
Event

The Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Reach Graduate Enrollment Goals

Hear former higher ed CMO, Val Fox, explain how to strengthen your university’s outreach to graduate and adult learners.
Blog

Expanding your domestic student market

International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
Adult Education Blog

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