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How to navigate ‘The Great Opt-Out’ in higher ed

The higher education landscape is still undergoing a transformative shift, with an increasing number of students now opting out of college entirely.
Enrollment Blog
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Have Gen Z search behaviors returned to “normal”?

As the pandemic recedes into the background and in-person interactions become the norm once again, many of our partners have been wondering how much they should continue to support virtual…
Enrollment Blog
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5 recommendations to create urgency around FAFSA submissions

Here are five recommendations on how to create urgency around FAFSA application submissions.
Enrollment Blog
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How 2 universities use predictive analytics to prioritize prospective student communications

Learn how two universities use predictive analytics to target high-cost recruitment resources to the students most likely to enroll.
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What the looming demographic storm means for your state

Uncover the demographic, affordability, and funding trends in your state.
Enrollment Blog
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3 ways to engage admitted students on social media

As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for…
Enrollment Blog
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3 challenges in building rural relationships (and how to overcome them)

Universities and colleges often encounter challenges when trying to make inroads in rural communities and connect with prospective students. We've outlined three problems—and solutions—for college and university enrollment teams wanting…
Enrollment Blog
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What test-optional admissions could mean for your institution

Many colleges and universities have decided—out of necessity—to offer test-optional admissions for the first time for the fall of 2021. EAB has identified five guiding principles on how to transition…
Enrollment Blog
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Student no-shows are on the rise in the U.K.: Here are 10 strategies on how to fight ‘summer melt’

To combat student no-shows, review these 'summer melt' strategies to hardwire a sense of belonging and keep students committed to enrolling.
Enrollment Blog
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Two emerging recruitment tactics that can improve the shape of your class

Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here…
Enrollment Blog

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