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“Test-optional” will always be challenging, and it’s not your fault

Explore the challenges and questions colleges, students, and families must consider regarding “test-optional” policies.
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Students are opting out of submitting test scores. Here’s what you need to know

To help VPEMs and their teams navigate this newly test-optional landscape, our analysts looked at the extent to which students are taking advantage of test-optional opportunities. We also considered what…
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Reevaluating your prospective student communications in the time of COVID-19

There are elements of your communication strategy that are more important than ever to double down on, and others that must be reconsidered or added. There are simple ways even…
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6 common shortcomings of pricing and aid webpages—and how to fix them

In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and…
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Help faculty embrace transfer-friendly credit articulation

Discover three ways enrollment managers collaborate with faculty to better serve transfer students without a major overhaul of existing credit articulation and registration policies.
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Beyond test scores: Predicting retention using application behaviors

Learn how some institutions have benefited from non-cognitive screens without reinventing the wheel and from repurposing traditional data used in yield models.
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How we’re reimagining the way students apply to college

Teaming up with Concourse, we created Greenlight Match – a streamlined process that would help students find their college match, and help colleges recruit hundreds more students they might not…
Enrollment Blog
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3 ways the pandemic has changed Gen Z's college search behavior

EAB's latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
Enrollment Blog
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High schooler test names are in short supply

Professional and Adult Education units and community colleges have long had to recruit students without the benefit of names from standardized tests. Read on to learn their savviest strategies and…
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Is the recruitment funnel gone for good?

It has become abundantly that the old ways of describing recruitment as something linear, like a funnel, no longer capture the complexity of students’ college search experiences. Here are three…
Enrollment Blog
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