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4 Digital Marketing Channels to Harness for Student Recruitment in 2023

When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels…
Enrollment Blog
Blog

Are you using the right mix of channels to reach your next class?

College-bound students are using an ever-expanding range of digital channels to research and engage with schools they’re considering. The emerging challenge for enrollment leaders is understanding how to connect with…
Enrollment Blog
Blog

How are you preparing your admissions and recruitment teams for the fall amid COVID-19?

As plans for reopening remain the focus on most campuses, enrollment teams need to be looking ahead to the critical admissions work they do in the fall to set up…
Blog

Is poor channel selection undermining your parent outreach?

How do you know which channels to use with parents? One way is to simply ask them. That’s exactly what we did in our recent survey of more than 1,500…
Blog

How to predict financial attrition by calculating the unmet need cliff

EAB research has uncovered a simple indicator for assessing an excessive level of unmet need for college and university students: the unmet need cliff, a level of unmet need beyond…
Enrollment Blog
Tool

Board-Level Dashboards

This tool includes sample dashboards and reports from dozens of institutions from across the spectrum of higher education, along with an Insights Brief highlighting key findings on the metrics most…
Strategic Advisory Services for Community Colleges
Infographic

The Art and Science of Generating Your College’s Audience of Right-Fit Adult Prospects

In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore our infographic to learn how different audience…
Adult Learner Recruitment
Blog

Your student loan payments are due: 3 strategies to support community college students’ financial wellness

While loan payments will continue to be stalled for students actively enrolled at your institution, there are a number of ways they could negatively impact your students—and your retention rates—today.…
Community College Blog
Blog

Why Colleges Use Data Analytics to Inform Financial Aid Strategy

Through a process known as “financial aid optimization” (or FAO), colleges work to provide a viable path to and through higher education for students from all backgrounds and economic circumstances…
Enrollment Blog
Blog

3 tips to craft an enticing college profile page

College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the…
Enrollment Blog
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