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What 2024 taught us about the future of graduate and online education—and 4 predictions for 2025

If 2024 was about spotting trends, 2025 is about turning insights into action. Institutions that take the lessons of last year seriously—and move quickly to adapt—will be the ones that…
Adult Education Blog
Blog

How one university supports online students’ engagement and belonging

With the rapid rise of online education, universities are tasked with meeting the needs of a growing number of distance learners. But EAB’s benchmarking survey of professional, continuing, and online…
Adult Education Blog
Blog

Does your virtual college tour meet today’s digital expectations?

Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
Enrollment Blog
Blog

Your future grad and adult students’ new search behaviors

If you’re looking to grow your graduate or adult student enrollment, it’s essential to understand how students’ search and application behaviors are shifting.
Adult Education Blog
Blog

3 takeaways for reaching today's high school students

Our partners at PowerSchool conduct an annual student survey within Naviance – the leading college, career, and life readiness platform – to learn more about how the college-search process is…
Enrollment Blog
Blog

4 Digital Marketing Channels to Harness for Student Recruitment in 2023

When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels…
Enrollment Blog
Blog

Are you using the right mix of channels to reach your next class?

College-bound students are using an ever-expanding range of digital channels to research and engage with schools they’re considering. The emerging challenge for enrollment leaders is understanding how to connect with…
Enrollment Blog
Blog

High school counselors need support. Here’s how universities can help.

That perception came through clearly in EAB’s most recent high school guidance counselor survey. Following our 2020 survey where we learned how dramatically COVID-19 had impacted counselors’ work and the…
Enrollment Blog
Tool

Board-Level Dashboards

This tool includes sample dashboards and reports from dozens of institutions from across the spectrum of higher education, along with an Insights Brief highlighting key findings on the metrics most…
Strategic Advisory Services for Community Colleges
Blog

Summer melt: Why 2024 is different and 13 steps you can take

While summer melt has always been a critical concern for enrollment managers, the summer of 2024 presents unique challenges that make combating melt more important than ever. Missing financial aid…
Enrollment Blog

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