About the Webconference
Higher education's supporters have flocked to social media in recent years, yet advancement offices have been slow to use these channels for giving. This is a big missed opportunity. Some schools have recognized the dollars they are losing through their inaction and have launched short, high-urgency campaigns through social media platforms.
This webconference profiles colleges and universities as well as nonprofits that successfully solicited gifts through social media. Topics covered include recruiting online ambassadors, campaign incentives, and donor retention strategies.