Channel Migration and the Annual Fund
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About the Webconference
The number of donors who give via phone has plummeted 56% since 2007. This 30-minute webconference, “Channel Migration and the Annual Fund: Understanding What Influences Young Alumni Giving,” explores which communication channels deliver the most donors and dollars.
The Royall & Company team also discusses:
- Donor communication preferences over the last 10 years
- How preference changes affect ROI and long-term advancement goals
- What strategies can increase your young alumni donors, overall annual giving and ultimately major gifts
Presenters: Paul Mylott and Dana Gresko, Royall & Company
Stream video recording