About the Webinar
Speaker: Lauren Edmonds
Faced with an unprecedented number of "stealth" applicants, marketing leaders face two options to increase yield and grow enrollments: find ways to identify students earlier, or focus more resources on warm leads with a vested interest in the institution.
In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled applications. The session highlights strategies for:
- Personalizing marketing content and Request for Information forms
- Interacting in real-time with prospects browsing the website
- Proactively engaging with students after they begin an application