EAB Services
Enroll360 Solutions Hub
Welcome to the Enroll360 Solutions Hub!
Here you will find the latest research and resources to help you maximize your Enroll360 partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to connect with peers and learn about the latest trends in higher ed. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your school’s Partner Portal.
Past Events
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Webinar
The Cost-Value Crossroads: Insights from 30,000+ Students on College Choice
You’ll learn practical strategies to clarify value, lead with career outcomes, and engage families before cost concerns take students out of your funnel.
Webinar
Data Readiness for Hyper-Personalization: Your Blueprint for Enrollment Success
In this session, we'll show you how to assess your institution's data readiness, identify high-impact student data points, and move from static segmentation to predictive, AI-driven outreach.
Roundtable
New Enrollment Leaders Intensive
EAB’s New Enrollment Leaders Intensive is a premier program tailored to support recently appointed enrollment management leaders (in seat for two years or less) as they navigate the complexities of their roles.
Research and Insights
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Insight Paper
Student and Family Perceptions of College Cost and Value in 2025
Families now weigh college cost earlier. EAB’s 2025 survey of 30,000 students shows how affordability, aid, and ROI…
Enroll360
Insight Paper
College Search Trends Across Space and Time: 2025 Edition
Discover 2025 college search trends—early inquiries, wider reach, and enrollment shifts shaping student recruitment strategies.
Enroll360
Insight Paper
A Data Readiness Guide for Hyper-Personalized Marketing
Whether you're just starting to personalize outreach or already building complex journeys, this paper will help you understand…
Enroll360
Insight Paper
Recruiting the Anxious Generation
This insight paper highlights the defining characteristics of this generation as they relate to college search and decision-making.…
Enroll360
Insight Paper
Brand Management for Enrollment Leaders
This insight paper discusses the fundamentals of branding and brand management for institutions. A strong reputation in the…
Enroll360
Insight Paper
Hyper-Personalized Enrollment Marketing: What it Looks Like, and How to Get There
This insight paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented…
Enroll360
Insight Paper
Personalization in College Recruitment Marketing: The Student's Perspective
In this insight paper, we’ll break down key findings by student demographics, providing insights into how different groups…
Enroll360
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Blogs
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Blog
15 tips for admissions counselors to make the most of fall travel
Follow 15 tips to help you focus less on travel logistics and more on connecting students in ways…
Enrollment Blog
Blog
How to reach more students with awareness marketing and retargeting
Learn 4 proven steps to use awareness marketing and retargeting to reach more students, stand out in crowded…
Enrollment Blog
Blog
5 insights from EAB’s latest enrollment research topic poll
Read EAB’s 2025 topic poll featuring 5 insights from 120+ enrollment leaders: ROI, affordability, demographics, differentiation, and student…
Enrollment Blog