Val Fox
Senior Director and Principal, Adult Learner Recruitment
Val Fox is a Senior Director and Principal with a focus on partner development in EAB's Adult Learner Recruitment division. In her role, she advises future partners on how to grow enrollments for their graduate and professional programs, spotting opportunities by sharpening their market insights and audience engagement strategies.
Val brings over a decade of higher education experience, having consulted for dozens of universities and serving as the Chief Marketing Officer at Bentley University. Prior to higher education, she worked at Forrester Research, helping organizations adopt digital-first strategies to reach - and stay relevant with - consumer audiences.
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Areas of Expertise
- Marketing and Enrollment, Professional and Adult Education
- Specialties
- Digital Marketing, Growth Strategy, Marketing and Recruiting, Performance Metrics, Revenue Growth
Upcoming Events
Webinar
How AI Is Changing the Way Graduate and Adult Students Find and Choose Programs
Join former university CMO Val Fox to explore what AI and changing student expectations mean for graduate enrollment leaders. Val will share new survey research on how graduate and adult students are using AI and examples of how institutions are adapting their recruitment strategies for the AI age.