About Our Past Event
In 2023, higher ed leaders are facing many of the same challenges as they were five years ago, but with the temperature turned all the way up. Budgets are stagnant, pressure to deliver on enrollments is higher than ever, and rates of stealth shopping continue to climb. At the same time, volatility in the landscape means most institutions are more concerned with righting the ship than completely revamping their marketing strategy. As Gen Z becomes part of the adult learner audience, institutions need to understand widespread behavioral shifts to better reach and appeal to today’s audience.
Today’s prospects are bombarded with advertising messages, and with so much digital noise, it’s harder than ever to capture attention. In 2023 and beyond, it’s imperative that institutions adapt their strategy to stand out against competitors. Additionally, with professional, continuing, and online education units reporting up to 80% of applicants today as stealth applicants, it is imperative to provide prospective students with clear and compelling program information that they can consume independently as they research their program options.
In this roundtable, we will examine how institutions can cut through the noise by dialing up their storytelling efforts across platforms to share their unique brand identity and values. We’ll explore how institutions can step up their social media strategy and learn the rules of today’s social media game. Plus, gain strategies to better leverage faculty expertise to inflect student choices about your program. And, we’ll explore what adult learners expect to find on program websites and how to improve your website to best serve the stealth shopper.
This session is best suited for Provosts, Chief Marketing Officers, and Vice Presidents, Enrollment Management. Registration for this session is limited to two attendees per institution.
- Tuesday, April 25, 2023 | 11:00 a.m. - 12:00 p.m. Eastern Time