Most institutions measure the return on investment from their athletics programs by subtracting costs from generated revenues (e.g., ticket sales, competition guarantees). However, that formula overlooks the supplemental revenue contributions that sports make to the institution. To more accurately measure ROI, institutions need to include net tuition revenue (NTR) in the equation.
Download this workbook to calculate a more complete picture of net contribution. Specifically, it allows institutions to track costs, generated revenues, and NTR per student-athlete for each varsity athletic program.
Calculating net revenue contribution
Revenues
- Generated revenue
- Ticket sales
- NCAA and conference distributions
- Donor contributions
- Corporate sponsorships, advertising, and licensing
- Media agreements
- Competition guarantees
- Tuition revenue from partial, non-scholarship, and former student-athletes
Expenses
- Sport-specific expenses
- Coaching salaries
- Facilities and equipment
- Travel and recruitment
- Competition guarantees
- Game day expenses
- Athletic and merit aid
- Administrative costs
- Staff salaries (e.g., athletic trainers, administrative staff)
- Marketing and promotions
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