Most institutions measure the return on investment from their athletics programs by subtracting costs from generated revenues (e.g., ticket sales, competition guarantees). However, that formula overlooks the supplemental revenue contributions that sports make to the institution. To more accurately measure ROI, institutions need to include net tuition revenue (NTR) in the equation.
Download this workbook to calculate a more complete picture of net contribution. Specifically, it allows institutions to track costs, generated revenues, and NTR per student-athlete for each varsity athletic program.
Calculating net revenue contribution
Revenues
- Generated revenue
- Ticket sales
- NCAA and conference distributions
- Donor contributions
- Corporate sponsorships, advertising, and licensing
- Media agreements
- Competition guarantees
- Tuition revenue from partial, non-scholarship, and former student-athletes
Expenses
- Sport-specific expenses
- Coaching salaries
- Facilities and equipment
- Travel and recruitment
- Competition guarantees
- Game day expenses
- Athletic and merit aid
- Administrative costs
- Staff salaries (e.g., athletic trainers, administrative staff)
- Marketing and promotions
How to use the Student-Athlete Net Revenue Contribution Calculator
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Identify athletics expenses
Review the teams and expenses identified in the workbook, and add any that are unique to your institution and not represented. Add your institution’s athletics costs, roster sizes, and aid in the spreadsheet.
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Quantify student-athlete aid
Enter gross tuition and unfunded aid for each team. Include athletic and all other unfunded aid for student-athletes on the roster.
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Evaluate contributions from formerly rostered students
Include students who were recruited to play a sport and have since quit but stayed at the institution here. Examples include student-athletes who quit due to injury or other personal reasons.
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