Aligning Resources and Talent to Unlock Principal Gift Potential

Principal gifts can no longer be treated as rare, serendipitous wins. To meet escalating campaign goals and donor expectations, advancement leaders must create systems, teams, engagement strategies, and proposals that consistently cultivate and close gifts of $1M or more.

Drawing on EAB’s latest research, this session will highlight how your team can:

• Expand the principal gift prospect pool by identifying overlooked alumni, engaging non-alumni, and leveraging indirect ties
• Accelerate cultivation cycles through innovative engagement models, VIP experiences, and donor co-creation opportunities
• Build internal structures and specialized roles that ensure consistent, coordinated attention to top donors

This session will equip CAOs with strategies to turn principal gifts into a sustainable growth engine for your institution.

This session originally debuted at EAB’s 2025 Advancement Roundtable and is best suited for Chief Advancement Officers. Limited to one attendee per institution.

Session

Click the Register button to sign up.

• Monday, December 8, 2025 | 1:30 p.m. – 2:30 p.m. Eastern Time