Findings from EAB’s 2026 Parent Survey
Actionable Insights on Your Most Important Recruitment Allies
Parents play a key role in college recruitment. 74% are highly involved in their student’s search, but 69% of parents feel colleges don’t give them the information they need.
EAB surveyed more than 2,500 parents of college-bound students to learn about their priorities and behaviors. Download the insight paper to see how parents assess college value, influence decisions, and interact with schools during college search.
What you’ll learn from the 2026 parent survey:
- What parents think makes a college worth the cost and how affordability, financial aid, and career outcomes factor in
- How parents help in their students’ college search and where they have the most influence
- How parents priorities are shifting regarding student well-being, career readiness, and AI
- What parents want to hear from colleges and how their information needs change during recruitment
Use these findings to strengthen your parent engagement strategy and deliver more timely, relevant recruitment communications.
Download the insight paper Now
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