Adam Owenz

Adam Owenz is a Senior Director in EAB’s Advancement Technology division, where he advises colleges and universities on leveraging data and artificial intelligence to strengthen fundraising, alumni engagement, and institutional growth.

With more than 20 years of experience spanning advancement, enrollment, marketing, and higher education leadership, along with six years as a full-time business faculty member, Adam brings a uniquely cross-functional perspective to the challenges facing colleges and universities today.

Adam began his higher education career in alumni relations at Pepperdine University and Albright College before serving as a major gift officer at Florida International University. At FIU, he also led business development and strategic partnerships for the university’s online division, creating their new online program marketing and enrollment operation. He later led marketing and communications at Millersville University of Pennsylvania, working closely with advancement and admissions leadership to exceed fundraising and enrollment goals.

Throughout his career, Adam has specialized in helping institutions accelerate growth through strategic use of technology and operational optimization. Having implemented and worked extensively with Salesforce, Slate, and Raiser’s Edge, Adam brings firsthand knowledge of the opportunities and complexities involved in higher education CRM strategy. He combines that experience with EAB’s research and technology expertise to help advancement leaders build more connected, data-informed organizations that are prepared for the next generation of donor engagement.