The AI Search Readiness Scorecard for Higher Ed

AI search is changing how students find institutions, compare programs, and decide where to take the next step. With 50% of prospective students now using AI tools to search for colleges, AI search optimization is becoming a growing part of brand, recruitment, and enrollment strategy. 

But knowing AI search visibility matters is not the same as knowing whether your institution is ready to measure and improve it. Many marketing and enrollment leaders still lack a consistent way to assess where they stand, which gaps matter most, and where to focus first.