The Forces Reshaping Graduate and Adult Enrollment Decisions

There is no shortage of reasons for graduate enrollment’s plateau, from growing scrutiny and skepticism around higher ed and AI search amplifying stealth behavior to declining international enrollment and the elimination of the Grad PLUS loan. However, whether enrollment rises or falls, amid uncertainty or security, the pressure to keep programs growing persists. To continue to engage and recruit today’s prospective students, it is crucial for enrollment leaders to understand them, as well as the many forces impacting their enrollment decisions today.

Read this report for four insights to help you effectively adapt your enrollment strategies to meet shifting student search behavior, AI usage, application preferences, and market realities and answer questions like:

• How does AI impact the graduate and adult student journey?
• How do prospective graduate and adult students search for programs?
• What factors are most important in graduate and adult learners’ enrollment decisions?