Emerging ‘Flexible’ Education Markets

Families are increasingly seeking more flexibility to meet their children’s needs. From athletic training and recruiting to career preparation and advanced academic pacing, these emerging expectations are creating new opportunities for independent schools—and not just through competition from specialized providers.

This virtual roundtable will help heads of school and their teams understand the family needs driving these shifts and consider how they should shape their school’s response.

Using a “jobs to be done” lens, we will examine three areas of growing interest: helping students pursue athletic potential while maintaining academic progress; building career readiness through real-world experiences; and adapting academic pace to students’ demonstrated readiness.

Key takeaways:

• Identify the practical, emotional, and social needs shaping family expectations.
• Explore how athletic, career, and academic-pacing opportunities are changing.
• Assess the relevance of these needs to your school’s target families and local market.
• Consider when to deepen an existing strength, build connective infrastructure, or partner with an outside provider.
• Use market context and your school’s differentiators to inform how you communicate value.

Session

Click the Register button to sign up.

Attendance is best suited for heads of school, directors of marketing, directors of enrollment, board members, and executive school leaders.

• Wednesday, February 24, 2027 | 1:00 p.m. – 2:00 p.m. Eastern Time